Atrium Innovations Joins the Council for Responsible Nutrition

QUEBEC CITY, Nov. 3 /PRNewswire-FirstCall/ - Atrium Innovations Inc. (TSX:
ATB), a leading developer, manufacturer, and marketer of science-based and
professionally supported products for the health and nutrition industry,
announced today that the Company has been named among the newest voting
members of the Council for Responsible Nutrition (CRN), the leading trade
association committed to advocate for public policy based on sound science and
consumer access to safe, beneficial, and high quality dietary supplement
products.
"As a leader in scientifically-based nutritional supplements, Atrium
Innovations is pleased to become a member of the Council for Responsible
Nutrition," said Pierre Fitzgibbon, President and CEO of Atrium Innovations.
"Through its work advocating for sound science and safety in dietary
supplements, CRN is increasing awareness among consumers and healthcare
professionals that they can confidently choose high quality nutritional
supplements, like those in the Atrium family of brands. Along with industry
advances like the new requirements for GMP compliance, CRN is raising the bar
for quality in the supplement industry and Atrium is proud to be part of such
a well respected organization."
The Council for Responsible Nutrition (CRN), founded in 1973 and based in
Washington, D.C., is the leading trade association representing dietary
supplement manufacturers and ingredient suppliers. CRN companies produce a
large portion of the dietary supplements marketed in the United States and
globally. CRN member companies manufacture products marketed through natural
food stores and mainstream direct selling companies, as well as popular
national brands sold by major supermarkets, drug stores, and discount chains.
"With its focus on development of science-based products and innovation, we
are pleased to welcome Atrium to CRN," commented Steve Mister, CRN President
and CEO. "The Atrium brands are extremely well regarded by health care
professionals and in the aisles of health food stores. We trust that having
Atrium as a member of CRN will further our mission to enhance consumer
confidence in the dietary supplement industry."
In addition to complying with federal and state regulations governing dietary
supplements in the areas of manufacturing, marketing, quality control, and
safety, CRN members adhere to additional voluntary guidelines, as well as
CRN's Code of Ethics. CRN provides member companies with expertise and action
in the areas of science, regulation, legislation, communications, and
international affairs, and enhances an environment for its members to
responsibly market dietary supplements and their ingredients.

About Atrium brands

Every Atrium brand is fully committed to its customers' health. Atrium
innovates, researches, develops, and manufactures best-in-class formulations
that are scientifically proven effective by recognized clinical research,
formulations that consumers and health care providers can trust. Atrium is
passionate about educating healthcare providers and consumers on the science
behind nutritional health so they can make the best choices for themselves and
their families. It is all part of Atrium's mission to help create a healthier
quality of life, today and tomorrow. Below is an overview of the Atrium family
of brands.

Wobenzym

The world's #1 systemic enzyme formulation trusted by Germans for 40 years and
scientifically proven to relieve chronic joint pain and more.

Garden of Life

Premium whole food nutrition combines nature's most powerful ingredients to
optimize nutritional well-being and empower extraordinary health.

Douglas Laboratories

The physician's trusted partner for superior-quality natural supplements and
the latest, most reliable nutritional science.

Pure Encapsulations

The healthcare practitioner's choice for the purest, highest-quality
hypoallergenic supplements, strictly formulated according to the latest
scientific findings.

Orthica

The Netherland's #1 loved and trusted orthomolecular retail brand that
physician's have been recommending to patients for 20 years.

Nutri-Health Supplements

Quality, natural probiotic formulations, digestive enzymes, and nutritional
supplements scientifically proven to balance digestive and immune health.

AOV

The world leader in orthomolecular health and the naturopathic expert's
trusted choice for high-quality, high-dosage, science-based orthomolecular
products.

Alcrea Health

Product design and manufacturing experts who work hand in hand with clients to
create superior, well-crafted health products.

About Atrium Innovations

Atrium Innovations Inc. (TSX: ATB) is a globally recognized leader in the
innovation, formulation, production, and commercialization of science-based
and professionally endorsed products for the Health & Nutrition industry. The
Company focuses primarily on growing segments of the health and nutrition
markets which are benefiting from the trends towards healthy living and the
ageing of the population. Atrium markets a broad portfolio of finished
products through its highly specialized sales and marketing network in more
than 35 countries, primarily in North America and Europe. Atrium has
approximately 900 employees and operates seven manufacturing facilities.
Additional information about Atrium is available on its website at
www.atrium-innovations.com.

About the Council for Responsible Nutrition

The Council for Responsible Nutrition (CRN), founded in 1973 and based in
Washington, D.C., is the leading trade association representing dietary
supplement manufacturers and ingredient suppliers. CRN companies produce a
large portion of the dietary supplements marketed in the United States and
globally. In addition to complying with a host of federal and state
regulations governing dietary supplements in the areas of manufacturing,
marketing, quality control, and safety, CRN's 70+ manufacturer and supplier
members also agree to adhere to additional voluntary guidelines as well as
CRN's Code of Ethics. For more information, visit www.crnusa.org.
SOURCE Atrium Innovations Inc.

Investor Relations: Mario Paradis, Vice President & Chief Financial Officer,
(418) 652-1116, mp@atrium-innovations.com; Media Relations: Stephanie Marks
for Atrium Innovations, (212) 867-1762, smarks@lazarpartners.com; Michael
Szumera for Atrium Innovations, (212) 867-1762, mszumera@lazarpartners.com