HearAtLast Benefits From Strong Retail Traffic in Tough Economic Times

MISSISSAUGA, ON, Jul 13 (MARKET WIRE) --
HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), a leading provider of
suitable affordable solutions to clients with hearing needs in the
billion dollar hearing loss market, announced today that the HearAtLast
model co-located within select Wal-Mart stores has benefited from
increased awareness due to higher traffic flows in Canada.

Our model is designed to attract the first time buyer and is starting to
gel as the average age of our patients are 6-7 years below the industry
norm, coupled with average selling prices $300-$800 lower than our
competition every day. "Too many consumers are confused over misleading
discount programs, if it's too good to be true it usually is," commented
Mr. Sacco, CEO of HearAtLast Holdings, Inc. "HearAtLast simply has the
best price day in and day out with a real 90-day no hassles return policy
and 2-year warranty program on all hearing aids."

"Its no wonder that Wal-Mart is seeing higher consumer traffic during
these recessionary times," noted Mr. Sacco. Recent Reuters reports that
higher-income shoppers are spending more at Wal-mart and that the store
chain's business has increased from both lower- and higher-income
shoppers.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates
its wholly-owned subsidiary of hearing stores co-located within select
Wal-Mart stores throughout Canada. Their chain of hearing stores
specializes in the sale of digital hearing aids and testing services. The
Company is the affordable hearing solution for Canadians, combining the
most sought after retail space in North America with convenience and
location. HearAtLast provides State of the Art Hearing Testing and
Dispensing services to individuals with all types of measurable hearing
loss.

HearAtLast facilities sell a selection of high quality brand name hearing
aids and also offer complimentary screening tests, clinical hearing tests,
high end ear buds and assistive listening devices. The Company's mission
is to consolidate the highly fragmented hearing services industry while
providing unparalleled service to the estimated 30+ million hearing
impaired individuals throughout North America. After a prescription is
approved, the independent on-site audiologists and hearing aid
practitioners at HearAtLast utilize a refined process to dispense the
latest in Name Brand digital hearing aids.

For more information please visit www.hearatlast.com

Safe Harbor

Statements about the Company's future expectations and all other
statements in this press release other than historical facts, are
"forward-looking statements" within the meaning of Section 27A of the
Securities Act of 1933, Section 21E of the Securities Exchange Act of
1934, and as that term is defined in the Private Securities Litigation
Reform Act of 1995. The Company intends that such forward-looking
statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is
based on the beliefs of the Company and/or its management, as well as
assumptions made by any information currently available to the Company or
its management. When used in this document, the words "anticipate,"
"estimate," "expect," "intend," "plans," "projects," and similar
expressions, as they relate to the Company or its management, are intended
to identify forward-looking statements. Such statements reflect the
current view of the Company regarding future events and are subject to
certain risks, uncertainties and assumptions, including the risks and
uncertainties noted. Should one or more of these risks or uncertainties
materialize, or should underlying assumptions prove to be incorrect,
actual results may vary materially from those described herein as
anticipated, believed, estimated, expected, intended or projected. In
each instance, forward-looking information should be considered in light
of the accompanying meaningful cautionary statements herein. Factors that
could cause results to differ include, but are not limited to, successful
performance of internal plans, the impact of competitive services and
pricing and general economic risks and uncertainties.

Investor Relations:
HearAtLast Holdings, Inc.
Aldo Rotondi
416-436-3795
investorrelations@hearatlast.com

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