Tandy Unveils New Logo and Tag Line as Part of New Corporate Identity

ARLINGTON, Texas--(Business Wire)--
Tandy Brands Accessories (Nasdaq:TBAC) announced today that it has launched a
new logo and tag line as part of a new corporate identity. The logo and tag line
were unveiled at Tandy`s Annual Meeting of Shareholders held today in Arlington,
TX.

"The new corporate identity is a key component in repositioning how Tandy is
perceived by our customers, our employees and our shareholders," said Rod
McGeachy, President and Chief Executive Officer of Tandy. "We have spent the
last year restructuring and retooling the company. This new identity builds upon
our heritage and core values, yet symbolizes our new vision for the future."

Tandy`s new logo is in the shape of a T and incorporates a buckle design. "This
buckle design is symbolic in three ways," said Mr. McGeachy. "First, it pays
homage to our heritage as a leather company and represents the key role that
belts have played, and still play, in our business. Second, the buckle
represents the accessories industry, product categories in which Tandy operates
today and those to which we may expand to in the future. Third, the buckle is a
metaphor for securely connecting two parts together. This emphasizes the
importance that we put on our key relationships with our customers, licensors,
employees and shareholders."

The new tag line of the company is `A Look Ahead`, which Mr. McGeachy said has
strategic implications for Tandy`s key stakeholders.

"For our customers, `A Look Ahead` alludes to our ability to interpret trends
and design fresh products that create consumer excitement," said Mr. McGeachy.
"It also alludes to our new strategic planning capabilities and how we uniquely
partner with customers to deliver innovative solutions and superior business
results."

For employees, McGeachy said `A Look Ahead` underscores the value that Tandy
places on employees and our commitment to both personal and career development.
He added that the tag line is also a call to action for employees to look ahead,
be proactive and find creative ways to solve problems and drive results.

"For our shareholders, `A Look Ahead` means that we are focused on Total
Shareholder Return and are committed to growing the business, profitably," said
Mr. McGeachy. "It also means that we strive to be a company that you want to own
as an investment, that you can be proud to be associated with, and that you can
rely on for outstanding returns."

McGeachy added that going forward the company will refer to itself simply as
`Tandy` which acknowledges the company`s history but also reflects the new
rejuvenated spirit of the company.

About Tandy Brands Accessories, Inc.

Tandy Brands Accessories, Inc. is a leading designer and marketer of branded
men`s, women`s and children`s accessories, including belts, small leather goods,
eyewear, neckwear and sporting goods, and gifts. Merchandise is sold under
various national brand names as well as private labels to all major levels of
retail distribution, including the e-commerce web sites for Rolfs® at
www.rolfs.net and Sport Beads at www.sport-beads.com.

Safe Harbor Language

Except for historical information contained herein, the statements in this
release are forward-looking and made pursuant to the safe harbor provisions of
the Private Securities Litigation Reform Act of 1995. Forward-looking statements
involve known and unknown risks and uncertainties, which may cause the company's
actual results in future periods to differ materially from forecasted or
expected results. Those risks include, among other things, the competitive
environment in the industry in general and in the company's specific market
areas, changes in costs of goods and services and economic conditions in general
and in the company's specific market area. Those and other risks are more fully
described in the company's filings with the Securities and Exchange Commission.

Tandy Brands Accessories, Inc.
Rod McGeachy, 817-548-0090
Chief Executive Officer
or
Investor Relations:
Beacon Street Group
Kenneth E. Pieper, 972-618-6924

Copyright Business Wire 2009