Leading Pioneers in Antibiotic-Free Poultry Launch New Line of Kosher Turkey and...

Leading Pioneers in Antibiotic-Free Poultry Launch New Line of Kosher Turkey
and Chicken

PLAINVILLE, N.Y., July 10 /PRNewswire/ -- A joint venture between Pegasus
Capital Advisors, L.P. and The Hain Celestial Group, Inc. (Nasdaq: HAIN) today
announced the launch of Kosher Valley(TM), a new complete line of certified
kosher antibiotic-free (ABF), vegetarian fed and humanely raised all-natural
chicken and turkey products. The Kosher Valley brand leverages the experience
of longtime leaders in the ABF poultry category and unlike most kosher poultry
companies, will focus exclusively on ABF poultry.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090710/NY44899LOGO )

Unlike conventionally raised kosher poultry, they are fed a diet of pure corn
and soybeans that is free of animal by-products. The chickens and turkeys are
humanely raised with room to roam and ready access to vegetarian feed and
fresh water at all times. All Kosher Valley products are certified by Rabbi
Yechiel Babad and the Orthodox Union and produced in Plainville, New York.

"Because we leverage the knowledge and expertise of some of the leading
pioneers in ABF poultry, Kosher Valley offers a history of consistent quality
to discerning retailers and consumers," said Joseph A. DePippo, President of
Kosher Valley. "We also believe that customers appreciate the unwavering
quality we can offer, because of our sole commitment to antibiotic-free
kosher, rather than offering ABF as a sideline."

The kosher market has been growing at the rate of approximately 15% annually,
according to the Food Marketing Institute. This growth appears to be coming
from a new group of consumers who say that they believe kosher products hold a
higher mark of safety than non-kosher items, as reported in a 2006 research
study by Mintel International Group. Kosher Valley maintains high safety
standards and takes great pride in delivering quality products to its
consumers.

"Since our turkeys and chickens are raised on a pure vegetarian diet, we can
offer clean and great tasting kosher poultry to the marketplace. Kosher Valley
provides unmatched quality and the price value opportunity that retailers and
consumers have been looking for," concluded Joe DePippo.

Poultry that is raised on vegetarian diets with no antibiotics and room to
roam is naturally flavorful with a taste that has been described as both clean
and old-fashioned. Kosher Valley Turkey offers a full line of fresh and
frozen whole young turkeys, as well as a variety of tray packs, including
ground turkey. Kosher Valley Chicken offers a complete line of tray pack
chicken as well as fresh or frozen chicken in four sizes.

Kosher Valley products will be available at Whole Foods Market and other
select retailers beginning the week of July 6, 2009.

Pegasus Capital Advisors
Pegasus Capital Advisors, L.P. is a private equity fund manager with offices
in New York and Cos Cob, CT. Founded in 1995, Pegasus provides capital to
middle market companies across a wide range of industries, and has particular
interest in businesses that make a meaningful contribution to society by
positively affecting the environment, contributing to sustainability and
enabling healthy living. For more information, visit www.pcalp.com.

The Hain Celestial Group
The Hain Celestial Group (Nasdaq: HAIN), headquartered in Melville, NY, is a
leading natural and organic food and personal care products company in North
America and Europe. Hain Celestial participates in almost all natural
categories with well-known brands that include Celestial Seasonings(R),
Terra(R), Garden of Eatin'(R), Health Valley(R), WestSoy(R), Earth's Best(R),
Arrowhead Mills(R), MaraNatha(R), SunSpire(R), DeBoles(R), Gluten Free
Cafe(TM), Hain Pure Foods(R), Hollywood(R), Spectrum Naturals(R), Spectrum
Essentials(R), Walnut Acres Organic(R), Imagine(R), Rice Dream(R), Soy
Dream(R), Rosetto(R), Ethnic Gourmet(R), Yves Veggie Cuisine(R), Granose(R),
Realeat(R), Linda McCartney(R), Daily Bread(TM), Lima(R), Grains Noirs(R),
Natumi(R), JASON(R), Zia(R) Natural Skincare, Avalon Organics(R), Alba
Botanica(R), Queen Helene(R), Tushies(R) and TenderCare(R). Hain Celestial
has been providing "A Healthy Way of Life(TM)" since 1993. For more
information, visit www.hain-celestial.com.

SOURCE Kosher Valley

Patricia Shea of Vittles, +1-415-332-0840, for Kosher Valley