MySpace and Fox International Channels (FIC) Announce Multi-Territory Advertising Partnership

Mon Jul 13, 2009 4:46pm EDT
 
[-] Text [+]
MySpace's Local Operations in Brazil, Argentina, Spain, Italy, Poland, Mexico,
and Turkey to Remain Active Through Partnership
LOS ANGELES--(Business Wire)--
MySpace and Fox International Channels (FIC) today announced a multi-territory
partnership under which FIC will manage local advertising, marketing, and
promotion across a number of territories. MySpace advertising and local sites in
Brazil, Argentina, Spain, Italy, Poland, Mexico, and Turkey will remain active
through the partnership. 

"The new partnership with FIC allows MySpace to reduce operational costs and
better leverage our local knowledge and relationships," said Owen Van Natta,
Chief Executive Officer of MySpace. "This initiative, which is the first result
of our international operational review, will allow MySpace to continue serving
the needs of our users, partners and advertisers across some of our fastest
growing territories." 

Starting today, FIC - which operates 170 linear and non-linear television
services, their respective websites and an international online advertising
business - will manage marketing and advertising sales for MySpace in Argentina,
Brazil, Spain, Italy, Poland, Mexico, and Turkey, effectively expanding the
local reach of MySpace with advertisers in these territories. 

"We`re delighted to work with MySpace`s international operations across Europe
and Latin America. We look forward to jointly leveraging our Internet and
advertising expertise to create meaningful experiences for MySpace`s
international audience and its many global advertisers and affiliates," said
Hernan Lopez, Chief Operating Officer, FIC. 

About MySpace

MySpace is a technology company connecting people through personal expression,
content, and culture. MySpace empowers its global community to experience the
Internet through a social lens by integrating personal profiles, photos, videos,
mobile, messaging, games, and the world`s largest music community. MySpace is a
division of News Corporation. (NYSE:NWS)(NYSE:NWS.A)(ASX:NWS)(ASX:NWSLV) 

About Fox International Channels

FOX International Channels (FIC), a unit of FOX Entertainment Group, is the
wholly-owned global pay television subsidiary of News Corporation. FIC develops
and distributes wholly-and majority-owned entertainment, factual, sports, and
movie channels in virtually all markets across Europe, Africa, Latin America,
and Asia. Using a variety of strong brands, FIC broadcasts over 170 television
services in 29 languages. These networks and their related mobile, non-linear
and high-definition extensions, reach over 350 million subscribing households
worldwide. 

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MySpace
Tracy Akselrud, 310-969-2813
takselrud@myspace-inc.com
or
Fox International Channels
Corine Walworth, 310-444-8153
Corine.walworth@fox.com

Copyright Business Wire 2009

 

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