Hoffman/Lewis Adds Strategic Muscle to Executive Team as Susan Bandura Joins as Director...

Hoffman/Lewis Adds Strategic Muscle to Executive Team as Susan Bandura Joins as Director of Strategic Planning

SAN FRANCISCO--(Business Wire)--
Hoffman/Lewis, the independent ad agency based in San Francisco,
adds strategic muscle to its executive team by naming Susan Bandura to
the new position of Director of Strategic Planning.

She will provide brand strategy, market research and customer
insights on campaigns for new and existing accounts including Toyota,
Bank of the West, McDonald's, VSP and Beverages & More.

"Susan is an unconventional thinker and brings a new level of
strategic thinking to our work," says Sharon Krinsky, President of
Hoffman/Lewis. "We look forward to offering her expertise, insights
and strategic vision to our clients."

Bandura first started analyzing market research and writing ad
strategies in 1989, after earning an MBA from Stanford. She was one of
the first account planners in the U.S., cutting her teeth on accounts
such as Hewlett-Packard, Microsoft and Levi's. Since then, she has
worked for large clients, from AT&T and Banana Republic, to Netflix
(in its early days),and to internet start-ups such as Metacafe and
TurnHere. Besides working directly with clients, Bandura has consulted
in market research and account planning with ad agencies like Deutsch,
Young & Rubicam, JWT, McCann-Erickson and Goodby Silverstein &
Partners.

"I'm looking forward to taking the strategic lead at the agency,"
Bandura says. "I like the management, I like the clients, it's the
right place for me." She will report to Krinsky and will be a member
of the agency's executive committee.

About Hoffman/Lewis

Hoffman/Lewis is one of the West Coast's largest independent
advertising agencies. It has offices in San Francisco and St. Louis.
In addition to general market advertising, Hoffman/Lewis produces
interactive and direct marketing through its Link division, and
Hispanic marketing and advertising through its Ola Creativa business
unit. Its clients in San Francisco include Toyota, McDonald's, Bank of
the West, BevMo, and VSP. The company has billings of more than $140
million annually and employs 90 people.

Note to editors: JPEG photo available upon request.

Double Forte for Hoffman/Lewis
Barbara Gibson, 415-863-4900, ext. 211
bgibson@double-forte.com

Copyright Business Wire 2008