Sedo Acquires RevenueDirect From Dotster

Acquisition of Leading Domain Monetization Provider Significantly Increases
Sedo`s Market Share and Establishes Strategic Registrar Partnership with Former
Parent Company, Dotster
CAMBRIDGE, Mass.--(Business Wire)--
Sedo, the leading online marketplace for buying and selling domain names, today
announced the acquisition of RevenueDirect, a provider of top-tier domain
parking services for professional domain investors. The acquisition of
RevenueDirect`s substantial customer base significantly increases Sedo`s North
American market share. In addition to the acquisition, Sedo has formed a
strategic long-term partnership with registrar heavyweight and former
RevenueDirect parent company, Dotster. Through the strategic partnership, Sedo
will benefit from the company`s large inventory and strong registrar presence,
while RevenueDirect customers will gain considerable value from Sedo`s superior
monetization engines and access to the world`s largest secondary market for
buying and selling domain names.

By acquiring RevenueDirect, Sedo aims to leverage some of the features that made
RevenueDirect a major player in domain monetization, including its strong
customization features, and its innovative templates and landers, while
introducing Sedo`s approach to customer care to provide current RevenueDirect
users a combination of cutting edge monetization technology with more
personalized support. RevenueDirect`s customers will also immediately benefit
from the strengths of Sedo`s award-winning marketplace and gain access to Sedo`s
market-leading international monetization capabilities.

"Securing Dotster as a strategic partner is equally exciting for Sedo. It`s
tremendous for Sedo to become Dotster`s preferred domain monetization and sales
partner, which will deliver huge advantages to existing RevenueDirect customers
while increasing the value of its sizeable domain name portfolio," said Tim
Schumacher, chief executive officer of Sedo. "The great synergies between our
two companies make this a strategic move for both organizations, and further
demonstrate a core Sedo business strategy, to establish strong partnerships with
top-tier registrars. It also illustrates that Sedo continues to expand, despite
the global economic downturn, and is poised to become an even stronger
competitor within the market."

"Given Sedo`s strong leadership position in the secondary domain market, this
acquisition is a perfect fit," said John Smrekar, general manager of
RevenueDirect. "As part of Sedo`s customer base, RevenueDirect users will enjoy
the same high-quality monetization services and excellent customer support
they`ve received to date. They will also gain more value, as we integrate our
two platforms over time. We look forward to joining the Sedo family and becoming
part of the industry`s most dominant force in the domain monetization business."

About Sedo

Sedo, an acronym for "Search Engine for Domain Offers," is the leading online
marketplace for buying and selling domain names and websites. Headquartered in
Cambridge, Mass., Sedo has assembled the world's largest database of domain
names for sale, with more than 15 million listings. The success of Sedo's model
has attracted a global membership base of more than 800,000 domain
professionals. Sedo is majority-owned by AdLINK Group (ISIN DE0005490155 /
German WKN: 549015), which is part of the German United Internet AG (ISIN
DE0005089031/ WKN 508903). Sedo offers regional versions of its site for the UK
(Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and Spain (Sedo.com). For
additional information, please visit www.sedo.com.

About Dotster, Inc.

Dotster is a leading full-service provider of essential resources for businesses
to get online and grow online. It has helped approximately one million
businesses and individuals establish their web presence, build their web sites,
and drive revenue. Dotster offers its customers a complete set of services
including the ability to get online with a domain name and email address; build
a major web presence with web hosting and custom web site design; generate
traffic with Search Engine Optimization (SEO), website promotion and social
media platforms; and reduce IT costs with Virtual Private Server hosting. For
more information, please visit www.dotster.com or call (360) 449-5900.

fama PR (for Sedo)
Sandy Dawkins, 617-758-4271
sedo@famapr.com
or
Edelman (for Dotster)
Rian Merrill, 503-471-6845
rian.merrill@edelman.com

Copyright Business Wire 2009