AzoogleAds Announces Search Engine Marketing ''Agency of Record'' Service for Mate1.com,...

Tue Jan 8, 2008 11:36am EST
 
[-] Text [+]
AzoogleAds Announces Search Engine Marketing ''Agency of Record'' Service for Mate1.com, Inc.

NEW YORK--(Business Wire)--Azoogle.com, Inc. (www.AzoogleAds.com), the New York-based online
marketing solutions provider, officially announced that Mate1.com,
Inc. named AzoogleAds as its Search Engine Marketing "Agency of
Record." The account is managed under Bazaar Advertising, a division
of AzoogleAds.

   This announcement from AzoogleAds comes after recent news
regarding the expansion and growth of its Search Engine Marketing
business and other "Agency of Record" deals. It further illustrates
the company's rapidly growing suite of services and the ability to
work with leading advertisers from all industry verticals in scaling
their business across marketing platforms. The company said that the
power and knowledge their network business provides has fueled growth
in other critical areas of its business like SEM.

   "The cornerstone of AzoogleAds is that we believe we have better
optimization, analytics, data mining and marketing than anyone,
period. We apply science, not gimmicks or rhetoric, to all parts of
our business from network marketing to media buying to SEM. The
results so far from this partnership exhibit SEM competency and we are
excited to expand our portfolio with a quality client like Mate1",
says Michael Sprouse, Chief Marketing Officer of AzoogleAds.

   "Both on the affiliate side and in the search sector, we have been
consistently impressed by Azoogle's ability to grasp the basics while
also thinking outside of the box. We look forward to leveraging their
expertise in the field of search to help build our brand and increase
quality traffic to our site", says Elizabth Wasserman, VP of
Mate1.com.

   About AzoogleAds:

   AzoogleAds (www.AzoogleAds.com), founded in 2000, is an end-to-end
online marketing solutions provider for advertisers, publishers and
online affiliates. Initially a pioneer in performance-based marketing,
AzoogleAds generates the highest volumes of quality traffic through
its affiliate network, its proprietary search technologies and
optimization, its in-house CPM/CPA/CPC Media Buying and the company's
unparalleled industry expertise. The AzoogleAds team delivers the most
comprehensive and cost-effective strategic online marketing campaigns
for advertisers and publishers of all sizes and across all industries
through innovative technology and unrivaled knowledge in search and
performance based marketing and media buying.

   AzoogleAds is headquartered in New York, with offices in Toronto
and San Francisco. They are members of the IAB, Mobile Marketing
Association (MMA), Shop.Org, the DMA and the Congressional Internet
Caucus Advisory Committee. The company is privately held and backed by
private equity firms TA Associates and Stripes Group.

   About Mate1.com, Inc:

   Consistently ranked a Top Five online dating destination,
Mate1.com's forte is to offer an open, global dating environment.
Unlike "adult" and other mainstream sites, Mate1 caters to people
seeking serious, as well as casual relationships, and doesn't censor
all provocative details and images. It's also the only site of its
size that is free for women. With live 1-on-1 chat, voice recordings,
personal photo galleries and detailed profiles, Mate1.com makes it
easy to find the right date. Founded in 2004, Mate1 has over 18
million members, with tens of thousands joining daily.

Trylon SMR
Tiffany Guarnaccia / Beth Schechner, 212-725-2295
tiffany@trylonsmr.com / beth@trylonsmr.com

Copyright Business Wire 2008

 

Editor's Choice

A selection of our best photos from the past 24 hours.  Slideshow 

Most Popular on Reuters

  • Articles
  • Video
Join the Reuters Consumer Insight Panel and help us get to know you better

Join the Reuters Consumer Insight Panel and help us get to know you better