Duracell Unveils New Battery With Gauge Showing Power Levels

Duracell(R) Ultra Advanced with POWERCHECK(TM) Allows for Efficient Battery
Usage, Power You Can See

BETHEL, Conn., Nov. 5, 2009 /PRNewswire/ -- Duracell today announced its new
Ultra Advanced with POWERCHECK battery that offers consumers the ability to
know exactly how much power is available in each battery. The POWERCHECK
feature is a gauge located on the battery that is activated by simply pressing
two white dots on the cell. Consumers can use the POWERCHECK to evaluate a
battery's readiness to be used in a device and if necessary, transfer usage to
lower-drain devices, for full battery use before discarding.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091105/CL05690 )

The Duracell Ultra Advanced battery line is designed to meet the demands of
the widest range of devices consumers rely on to protect and enjoy their
lives, including flashlights, smoke detectors, baby monitors and radios. As
the latest product in the Duracell Smart Power portfolio, Ultra Advanced with
POWERCHECK lasts up to 30 percent longer in toys than the previous Ultra
Digital, which is the largest category for battery usage and a key torture
test for batteries. The addition of POWERCHECK addresses the consumer's need
to get the most value out of their products in today's economy.

"Duracell believes that it's smart to never waste a drop of power," said Rick
June, Duracell vice president and general manager, North America. "Ultra
Advanced with POWERCHECK is power that you can see, and it demonstrates
Duracell's commitment to develop products that build on the brand's strong
heritage of reliability and trusted performance. With POWERCHECK, the days of
guessing whether a battery has enough power are in the past."

The Ultra Advanced with POWERCHECK will be available at Costco and other major
retailers starting in December at a small additional cost to regular CopperTop
batteries. For more information, visit www.duracell.com/smartpower.

About Duracell Smart Power
Duracell Smart Power and its range of personal power solutions continue the
company's focus on reliability, performance and technological innovation but
now deliver added power efficiency allowing consumers the freedom to live
beyond the grid. More than 10 new products mark the start of Duracell Smart
Power ranging from myGrid(TM) to on-the-go compact power chargers, new
rechargeable battery chargers and patented LED technology for flashlights.

About Duracell
Part of the Procter & Gamble Company (NYSE: PG), Duracell has been powering
people around the world for more than 40 years. Our products serve as the
heart of devices that keep people connected, protect their families, entertain
them and simplify their increasingly mobile lifestyles. As the world's leading
manufacturer of high-performance alkaline batteries, Duracell also innovates
in disposable, renewable and peripheral technologies and markets general
purpose flashlights along with the advanced Daylite® LED flashlights. Visit
www.duracell.com for more information.

About Procter & Gamble [NYSE:PG]
Four billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun® and Fusion®. The P&G community includes approximately
135,000 employees working in about 80 countries worldwide. Please visit
http://www.pg.com for the latest news and in-depth information about P&G and
its brands.

SOURCE Procter & Gamble

Kurt Iverson of Duracell, +1-203-796-4669, iverson.k@pg.com; or Esther Kim of
PainePR, +1-212-613-4910, ekim@painepr.com, for Procter & Gamble