Telematics Specialist Imarda Announces H1 2009 Results

* Ships Close to 9000 Telematics Units for H1, 2009
* Increases Revenues, Margin and Profit

AUCKLAND, New Zealand--(Business Wire)--
Leading Australasian Telematics company, Imarda Ltd, today released its
unaudited draft first half year results for 2009.

The company reports close to 9000 units of its Telematics hardware shipped in
the first half of 2009. Revenue and margins for the period are significantly up
on the same period in 2008 and have also increased over the second half of 2008.

Claire Mitchell, CFO of Imarda Ltd, reports the company's revenues are in excess
of 7.8 Million USD.

"With total revenue of 7.8 Million USD for the half year and combined margins of
approximately 53% percent an EBITDA in excess of 2.6 million USD for the half
year is expected," she says.

"We are delighted that despite international economic turmoil our revenues,
margins and profits continue to grow," says Selwyn Pellett, CEO of Imarda. "As a
result we have now managed to retire all bank debt associated with our
acquisition of SmartTrack and Prolificx in 2007."

He reports that Imarda has seen a significant lift in confidence in the global
transportation sector during Q2 of 2009 and, as a result, its order book is
building again after a marked decline in Q1, 2009.

"OEM Telematics hardware sales will remain a significant part of Imarda's
business strategy," Pellett says. "However, we will focus increasingly on
expanding our reach by rapidly delivering hosted mobile business solutions for
all geographies. This Software as a Service (SaaS) model is already a
significant part of our business in Australia and it`s now a core focus of our
strategic direction."

Imarda's new product offering, Imarda 360 (i360), is due to be released in the
next few months. The new service has been designed from the ground up to be
scalable for deployment globally.

"We've spent a lot of time and effort ensuring i360 will significantly raise the
bar in terms of what enterprise mobile business solutions should deliver," says
Pellett. "We've built on our years of experience in providing products and
services to some of the world's largest fleet owners, and engineered a product
we believe will be revolutionary."

"Moreover, as a web-service, i360 enables us to provide enterprise-level fleet
management to small fleet owners as well as big ones. In fact, we think i360
offers tremendous potential to create widespread efficiencies in fleet
management across the board - which will help everyone to minimise both their
operating costs and their environmental impact."

Imarda's new i360 product uses a rich web user-interface incorporating mapping
data from Google, and consists of a range of modules for specific industries.
Pellett says i360 will allow a fantastic out of the box experience for smaller
customers while enabling rapid industry-specific customisation and integration
for larger fleet operators.

Pellett says that the next step for the company is to ramp up its operations to
enable its planned rollout of the i360 service globally. "There is significant
capability in New Zealand and Australia to fuel our technology road map and we
intend to capitalise on that. The timing is right to begin our next phase of
growth."

Our i360 product will initially be released in Australia, New Zealand and USA
where Imarda already has a significant customer base. Imarda is currently
indentifying new channel partners in Australia, USA, Europe and Asia.

ABOUT IMARDA

Imarda has offices in Perth, Sydney, Auckland, Singapore, Malaysia, and Fairfax
(Virginia). It provides technologies and expertise to enhance the productivity
and efficiency of businesses that utilise mobile assets and staff.

Imarda is privately held with the majority of its shareholders located in
Australasia, and was formed in 2007 by the acquisition and merger of two product
companies, SmartTrack PTY Ltd and Prolificx Ltd.

Both Prolificx and SmartTrack had been in the Telematics industry since 2001 -
Prolificx as a manufacturer of high-end Telematics hardware, and SmartTrack as a
provider of web-based, fleet-management services to some of Australasia's
largest fleet operators.

For more information see http://www.imardainc.com

Imarda Ltd
Selwyn Pellett, CEO, +64-9-3737-257
Mobile: +64-21-757-001
selwyn.pellett@imardainc.com

Copyright Business Wire 2009