BET Digital Media Group Launches Vertical Advertising Network

New Platform from BET Networks Allows Advertisers to Reach the African
American and Urban Communities Across More than 30 Targeted Websites

NEW YORK, Jan. 8 /PRNewswire/ -- BET Networks announced today that the BET
Digital Media Group will be launching a vertical advertising network focused
on music, entertainment, and lifestyle content relevant to the urban and
African American communities.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070716/BETNETWORKSLOGO)
BET's new advertising network will allow advertisers to easily target
African American consumers across relevant and professional websites. In turn,
BET's vertical advertising network will offer website publishers increased
revenue opportunities by aligning publishers with top quality advertisers
trying to reach urban and African-American consumers. Currently, BET has more
than 30 premium content sites in the network. According to Jupiter Research,
African Americans are likelier to positively respond to online advertising,
and are the second largest online minority after Hispanics with 22.7 million
users.
"By joining BET's vertical advertising network, publishers will gain
access to high quality branded advertising, with the network allowing them to
target campaigns most relevant to their audience," said Denmark West,
President of BET Digital Media Group. "The BET vertical advertising network
offers a compelling solution for sites that have a large scale of premium
inventory but don't necessarily have a sales force to match."
"BET's vertical advertising network will give our advertising clients an
exciting new platform to meet their goals, whether they are aiming to build
brand awareness, drive sales or generate leads," said Louis Carr, President of
Media Sales, BET Networks.
BET.com is the leading provider of music, entertainment and lifestyle
information for the African American and urban online audiences, and BET on
Blast is the #1 streaming video broadband service targeted to African
Americans. To learn more about how publishers can join BET's vertical
advertising network, please email alison.rabschnuk@staff.bet.com.
For up-to-the-minute and archival press information including releases and
photographs, visit BET's press-only Web site at www.bet.com/pr.
About BET Networks
BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the
nation's leading provider of quality entertainment, music, news and public
affairs television programming for the African-American audience. The primary
BET channel reaches more than 87 million households according to Nielsen Media
Research, and can be seen in the U.S., Canada and the Caribbean. BET is the
dominant African-American consumer brand with a diverse group of business
extensions: BET.com, a leading internet destination for Black entertainment,
music, culture, and news; BET Digital Networks -- BET J, BET Gospel and BET
Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET
Event Productions, a full-scale event management and production company; BET
Home Entertainment, a collection of BET-branded offerings for the home
environment including DVDs and video-on-demand; BET Mobile, a service venture
into the lucrative world of ringtones, games and video content for wireless
devices; and BET International, an extension of BET network programming for
global distribution.
SOURCE BET Networks

Bernadette Simpao of BET Networks, +1-212-846-6722, bernadette.simpao@bet.net