Luntz, Maslansky Strategic Research (LMSR) Names New CEO

Michael Maslansky to Continue Firm's Expansion Into Corporate and
Public Policy Sphere; Frank Luntz to Serve as Chairman Emeritus

NEW YORK, Nov. 17 /PRNewswire/ -- Luntz, Maslansky Strategic Research, the
only market research firm specializing in language strategy, announced today
that President Michael Maslansky has been named CEO, effective January 1,
2009. Founder and outgoing CEO Frank Luntz will relinquish day-to-day
responsibilities and assume the role of chairman emeritus.

The move comes as New York and Washington, D.C. based LMSR continues its
evolution from behind-the-scenes political influencer to non-partisan
strategic consultancy for clients in the corporate and public policy worlds.
As CEO, Maslansky will continue to apply the same methodology that wins
campaigns and sways public opinion to test and articulate the "words that
work" for clients' brands and products, public policy issues, sales tactics,
corporate social responsibility efforts and employee outreach.

Known for his far-reaching impact in the political world, Luntz developed the
methodology that LMSR now applies to a much broader set of issues in corporate
and public affairs. Maslansky has been president of LMSR for the past 5
years.

"It's an exciting time for the company. We're helping corporations and
organizations differentiate themselves by developing truly credible
communications that communicates with -- rather than talks at -- their
audiences, whether voters, customers or employees," said Maslansky. "How
CEOs, companies, and entire industries communicate often means the difference
between success and failure. At the end of the day, it's not what they say
that really matters, but what their intended audience actually hears --
whether it grabs their attention, and ultimately, whether it influences their
behavior. And that's what we help clients do."

"Michael is the ideal person to take the firm to the next level," said Luntz.
"At no time in recent history has the importance of clear, credible and
persuasive communications been greater than it is today, with corporate
American facing unprecedented financial challenges and a new era in
Washington."

The Luntz, Maslansky Method of Language Strategy, including instant response
dial technology used recently by news organizations such as CNN and FOX News
to track voter reaction to the presidential debates, is used to understand how
target audiences "hear" messages and how to craft the precise language that
resonates most powerfully with those audiences. Clients from Pfizer to Bank
of America to Microsoft to Starbucks turn to LMSR for a linguistic strategy
that provides real ROL -- return on language.

"Michael and his team have helped us to redefine the way financial services
companies talk about their products and service. They have an exceptional
ability to learn and understand different aspects of our business and provide
smart, insightful strategic guidance to people who have spent decades in the
industry," Gary DeMoss, Managing Director of Van Kampen Investments. "They
are THE experts when it comes to developing the best language and messages to
credibly communicate with customers in today's skeptical environment."

Prior to being named President of LMSR, Michael Maslansky was president of
MarketResearch.com, a leading market intelligence company where he remains on
the Board. Previously, he was a corporate attorney with Wachtell, Lipton,
Rosen & Katz.

ABOUT LMSR
Luntz, Maslansky Strategic Research, an Omnicom Group Company, is a
non-partisan, market research and communications consultancy, blending both
strategic communications and research to devise the most effective,
game-changing messaging strategies. With experience in both the corporate and
public affairs arenas, LMSR helps clients tackle vital communications
challenges including communications crises, product launches, sales
challenges, regulatory issues, marketing strategies, legal arguments, and
media assaults.

Founded in 1992 by Frank Luntz, Luntz, Maslansky Strategic Research is the
only market research firm in America that truly specializes in language. LMSR
uses tools such as Instant Response dial sessions, surveys and traditional
focus groups to find the exact words and phrases that make a real difference
to clients' target audiences. LMSR has offices in Alexandria, VA and New York
City. For more information, please visit www.luntz.com.

SOURCE Luntz, Maslansky Strategic Research

Wendy Joong for Luntz, Maslansky Strategic Research, +1-646-935-4195,
Wendy.Joong@Ketchum.com