Diageo's Progressive Adult Beverage Portfolio Expands With New Product Offerings

Smirnoff Ice(R) Light and Smirnoff Ice(R) Strawberry Acai Now Available in
Stores; Captain Morgan Parrot Bay(R) Mojito to Launch Nationwide in March

NORWALK, Conn., Jan. 10 /PRNewswire-FirstCall/ -- Diageo, the world's
leading premium drinks business, announced today the introduction of three
products to its fast-growing Progressive Adult Beverages (PAB) category:
Smirnoff Ice Light, Smirnoff Ice Strawberry Acai (ah-SAH-ee), and Captain
Morgan Parrot Bay Mojito.
-- Smirnoff Ice Light - Smirnoff Ice Light is the latest addition to the
Smirnoff Ice line of flavored malt beverages, bringing together the top
selling PAB brand with the fast-growing luxury light segment. One
bottle contains only 110 calories and offers consumers a crisp tasting
alternative to light beer. Available in six-packs and variety packs at
the suggested retail price of $7.49; twelve-packs will also be
available.
-- Smirnoff Ice Strawberry Acai - This strawberry-flavored beverage also
has a hint of acai, which is a Brazilian fruit that has notes of
blueberry and chocolate. The combination of the already popular
strawberry flavor with the exciting new flavor of acai is truly unique.
Available in six-packs at the suggested retail price of $7.49; it will
also be included in new Smirnoff Ice variety packs and will be offered
in 24-ounce bottles.
-- Captain Morgan Parrot Bay Mojito - Captain Morgan Parrot Bay brings
consumers the island flavor of the hugely popular Mojito. This ready-
to-drink beverage is a refreshing fusion of mint and lime flavors. Six-
packs are priced at $7.49, and the product will be available in variety
packs and 24-ounce bottles.

"Consumer tastes dictate the need for new flavor options and low-calorie
offerings," said Mark Breene, Vice President, Diageo Progressive Adult
Beverages. "The addition of these three products to Diageo's PAB lineup will
solidify our position as the industry's category leader."
When enjoying these new products, and all its products, Diageo reminds its
adult consumers to drink responsibly. As the world's largest spirits, wine
and beer company, Diageo is committed to social responsibility and the
responsible marketing of its brands. The Diageo Marketing Code is one of the
most stringent in the industry. Diageo is a founding member and major
supporter of The Century Council, a not-for-profit organization whose programs
are designed to combat drunk driving and underage drinking.
About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with
an outstanding collection of beverage alcohol brands across spirits, wines,
and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff,
J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu
Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in
more than 200 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more
information about Diageo, its people, brands, and performance, visit us at
www.diageo.com. Celebrating life, every day, everywhere, responsibly.
Contact:
Patti Costantino
Patricia.Costantino@diageo.com
Diageo, 646-223-2040

Shaun Clair
sclair@taylorpr.com
Taylor, 212-714-1280 ext. 334

SOURCE Diageo

Patti Costantino of Diageo, +1-646-223-2040, Patricia.Costantino@diageo.com;
or Shaun Clair of Taylor, +1-212-714-1280 ext. 334, sclair@taylorpr.com