'Moms Online' Report Analyzes the Changing Internet Habits and Decision-Making Patterns...

'Moms Online' Report Analyzes the Changing Internet Habits and Decision-Making Patterns of This All-Important Consumer Demographic

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c86608) has announced the
addition of new eMarketer report: Moms Online: Browsing, Researching,
Buying to their offering.

Once upon a time, marketers advertised on daytime TV and soap
operas to reach mothers. Today, more than 40% of all women who go
online in the US--approximately 35 million of them--are mothers who
have children under 18 at home.

The Moms Online report analyzes the changing Internet habits and
decision-making patterns of this all-important consumer demographic.

Moms regularly engage in parenting-related activities online, but
they are also involved in other online activities such as search,
entertainment and shopping.

In fact, moms rely on the Internet for purchase decisions. Upwards
of two-thirds of online moms of young children research products
online, so it is critical for marketers and retailers to understand
the role of the Internet in their purchase decisions.

Key questions the "Moms Online" report answers:

-How many mothers are online in the US?

-What types of Web sites do they visit?

-How are moms using the Internet during the purchase process?

-What role does search play in online and offline purchase
decisions?

-How does word of mouth impact moms' shopping habits?

And many others...

For more information visit
http://www.researchandmarkets.com/reports/c86608

Research and Markets
Laura Wood, Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com

Copyright Business Wire 2008