Apogee Search Launches Web Site Effectiveness Consulting

AUSTIN, TX, Aug 19 (MARKET WIRE) --
Apogee Search, a leading search engine marketing firm, announced today
the official launch of their Web site effectiveness services division,
which provides online marketers with expert solutions to improve
navigation, content and, most importantly, conversion performance of both
e-commerce and lead generation Web sites. Apogee Search's seasoned
conversion consultants evaluate and optimize the effectiveness of landing
pages and Web sites to ensure highest possible return on investment for
clients.

"Apogee Search is excited about the new Web site effectiveness consulting
services because we can offer instant improvements to an existing Web
property," says Alissa Ruehl, the new division's manager. "We tailor our
services to our clients' specific business needs and goals, and we are
committed to ensuring their Web marketing campaigns succeed powerfully."

The division has three broad service offerings: Conversion rate
improvement, Metrics and analytics, and Testing and measurement. The
Conversion rate improvement package includes Strategic persona modeling,
Web site heuristic evaluations, and Landing page testing and design.

A Persona model is comprised of demographic and psychographic information
of a web user, then combined with common typology-driven (e.g.
Jung-Myers-Briggs) personality profiles, CRM and Web analytics data, and
Apogee Search's deep industry experience with online marketing. The
models include goal setting, establishing points of site entry, defining
value triggers, and identifying obstacles. Once created, these models can
be used for ongoing sales and marketing efforts.

The Web site heuristic evaluation engagement helps to improve conversion
rates through an in-depth analysis based on industry best practices,
Apogee Search's experience and experiments, and clients' analytics data.
The team at Apogee Search will compile a list of the positives and
negatives of a web site as well as prioritized, actionable
recommendations to improve overall site performance.

Marketers can benefit from Apogee Search's knowledge and expertise in Web
site design via the new landing page testing and design service. Apogee
Search consultants design high quality landing pages that can be
integrated into clients' existing Web analytics and CRM applications,
then optimize these landing pages using Google Website Optimizer or other
industry leading testing tools. Apogee Search also has the capability to
not only optimize landing pages on raw conversions, but also to generate
qualified leads and sales.

The Conversion rate improvement services are individually available or can
be bundled for maximum results.

Apogee Search's new Metrics and analytics offering assists clients in
acquiring quality data that can be integrated into CRM systems or used to
determine the source and behavior of visitors to a specific Web site.
Through the CRM integration service, the Apogee Search experts can link
up clients' current online marketing campaigns, landing pages, and/or
lead forms, with clients' CRM systems.

The Web analytics program offers several different solutions for users
experiencing issues or problems with their site's data including a review
of a client's current data systems, data audits, technical support in
employing data tools, and expert suggestions in choosing effective
analytics applications. Apogee Search also offers training services in
the correct utilization of data analytics tools.

In addition, Apogee Search now offers a series of Web page testing as part
of the Testing and measurement selection that ensures excellent site
performance for clients. In order to guarantee a steady increase of
clients' conversion rates, Apogee Search can implement two kinds of
thorough testing methods, A/B or Multivariate, depending on how many
variables a client's Web site has. The specialists at Apogee Search can
also set up special optimizer tools that will test the effectiveness of
landing pages, resulting in driving higher traffic to a site.

Apogee Search is also offering a free key page review that entails expert
recommendations for changes in headings, copy, site navigation, and
layout, that will help increase conversion rates. To take advantage of
this promotion, visitors can complete and submit a form on Apogee
Search's Web site.

"As one of the largest online marketing services firms in the country,
Apogee Search is rapidly growing and expanding our portfolio of services
in response to our clients' requests and needs," says William Leake,
Apogee Search CEO. "Search engine marketing effectiveness is strongly
linked to the ability of Web sites to engage visitors and efficiently
meet their needs. By helping our clients improve their landing pages
through our new suite of services, we expect them to see even more
success with their SEM and SEO campaigns and more effectively reach their
overall business goals."

For more information on Apogee Search's new Web site effectiveness
consulting, please visit: Apogee Web site effectiveness page

About Apogee Search

Since its inception in 2001, Apogee Search has rapidly grown to become one
of the 20 largest Search Engine Marketing firms in the world. Founded by
early Internet pioneers and McKinsey & Co. alumni, Apogee focuses on a
variety of proven online marketing methods that include paid search,
natural search and other ROI-driven online marketing channels. All of
Apogee Search's solutions are designed to drive qualified, targeted
visitors to B2B and B2C Web sites for more leads, customers, revenues and
profits. To learn more, visit: www.apogee-search.com.

Media Contact
Carla Vicens
blast! PR for Apogee Search
(919) 833-9975 x10
Email Contact

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