Pitney Bowes Launches Web Site Focused On Intelligent Mail(R) Barcode Implementation

STAMFORD, Conn.--(Business Wire)--Recent years have seen profound changes sweeping through the
mailing industry: postal reform, shape-based pricing, and a host of
other initiatives that have forced mailers to rethink every aspect of
their strategies and operations.

This pace of change will not let up in 2008 as the industry
prepares for the next major shift: widespread deployment of the
Intelligent Mail(R) barcode requirement, a change that will be largely
invisible to consumers but that has vast implications for mailers of
all sizes.

To help these organizations learn more about the Intelligent
Mail(R) barcode and other initiatives, Pitney Bowes maintains a web
site dedicated to providing information on such major initiatives and
has now added the latest information about the Intelligent Mail(R)
barcode. The site (www.pbpostalinfo.com) contains a basic overview of
the subject, with links to a new Pitney Bowes white paper about the
barcode, and to other useful background information and contacts.

"The need for clear, concise facts about the Intelligent Mail(R)
barcode program will only grow over time," said Pitney Bowes President
and CEO Murray Martin. "We want our customers, and all mailers, to get
timely and actionable information that will help them stay ahead of
the curve as the proposed deadlines approach."

The Intelligent Mail(R) barcode is the tool that the United States
Postal Service will use to dramatically enhance its service to
mailers. The barcode has the capacity to uniquely identify every piece
of mail entering the postal system, a first for the Postal Service.
This technology will enable unprecedented visibility into the postal
network for mailers and for the Postal Service itself, opening the
door to a host of new and valuable opportunities for companies to make
their mailings even more efficient and effective. For example, the
advanced barcode will enable mailers to track all outbound statements
and inbound payments, greatly improving customer communications when
there is a question about a bill or payment.

The barcode was first introduced in 2006 and has been largely a
voluntary program for mailers. More than one billion pieces of mail
have already been processed with the new technology, and in 2009 the
Postal Service may make use of the Intelligent Mail(R) barcode
mandatory for mailers who want to receive certain postal discounts.
This is a powerful incentive for companies to adopt the new
technology, and to upgrade their systems and work processes to support
its use.

"This is the first major change in mail barcode technology in more
than twenty years, so many companies will be in uncharted territory,"
Martin said. "The sooner they can get the information they need, the
sooner they can begin to make the changes required to meet the Postal
Service's requirements. These are important investments to make that
will pay outstanding long-term dividends."

About Pitney Bowes

Pitney Bowes is a mailstream technology company that helps
organizations manage the flow of information, mail, documents and
packages. Our 35,000 employees deliver technology, service and
innovation to more than two million customers worldwide. The company
was founded in 1920 and annual revenues now total $6 billion. More
information is available at www.pb.com.

Pitney Bowes Inc.
Matthew Broder
VP, External Communications
203-351-6347
matthew.broder@pb.com

Copyright Business Wire 2008