Family Dollar: The New North Pole For Holiday Shoppers

Leading value retailer's $5 toys and gifts and hot-priced brand name favorites
help families get the most out of their holiday budget

CHARLOTTE, N.C., Nov. 4 /PRNewswire-FirstCall/ -- Family Dollar, one of the
fastest-growing discount retail chains in the United States, is a
one-stop-shop for budget-savvy shoppers this holiday season. On December 1,
the leading value retailer will celebrate the start of a season of savings by
offering hundreds of brand-name toys and gifts for $5 or less, along with a
festive variety of other value-priced gifts, electronics, home accents and
stocking stuffers for the entire family.

According to a recent survey by the National Retail Federation, 84.2% of
consumers reported that they would spend less this holiday season and more
than half reported that they will shop for sales more often. Family Dollar is
responding to the economic mindset of today's "recessionista" by providing $5
toys and gifts for every age - from infants to teenagers - featuring popular
brand name items like Hot Wheels, Bakugan and Disney for less.

"Family Dollar is committed to making sure holiday shoppers save on spending
without jeopardizing the joy that comes along with the gift-giving season,"
said Howard Levine, Chairman and CEO of Family Dollar. "Our variety of toys
and gifts, offered at affordable prices, allow large families on a small
budget or those searching for brand names to truly have it all during the
holidays."

By having it all, Family Dollar means that its stores are dedicated to being
the one-stop-shop destination for all frugal holiday shoppers. Not only will
trendy toy favorites like Guitar Hero and High School Musical 3 Dance Mat be
available to families for $20 at Family Dollar stores nationwide, but
consumers will also experience head-to-head savings versus other popular
retailers, including, but not limited to, the following:

-- A Disney Princess 11-piece Tea Set available for $5 at Family Dollar
versus $14.99 at a leading toy store
-- My First Tricycle: priced at $10 at Family Dollar versus $34.99 at a
leading nationwide toy store

-- Decorative Holiday Wrapping: $2.50 for a 6-pack assortment at Family
Dollar versus $8.95 for a 3-roll pack at a popular card and gift store

Family Dollar's $5 Toys and Gifts will be available in all 6,700 stores in 44
states across the country, and featured in the retailer's shopping circulars
to be distributed nationally starting this December. For more information on
Family Dollar's holiday variety and great gift ideas, please visit
www.familydollar.com.

About Family Dollar: Operating small store locations nationwide, Family Dollar
is one of the fastest-growing discount retail chains in the United States.
Family Dollar offers a core assortment of name-brand and quality consumable
merchandise supplemented by fashion and seasonal merchandise at everyday low
prices. Beginning with one store in 1959 in Charlotte, North Carolina, the
Company currently operates more than 6,700 stores in 44 states. Family Dollar
Stores, Inc., a Fortune 500 company, is based in Matthews, North Carolina,
just outside of Charlotte and is a publicly held company with common stock
traded on the New York Stock Exchange under the symbol FDO. For more
information, please visit www.familydollar.com.

Contact: Joshua Braverman
Family Dollar
704-814-3447
jbraverman@familydollar.com

Dena Martini
MS&L
212-468-3070
dena.martini@mslworldwide.com

SOURCE Family Dollar

Joshua Braverman, Family Dollar, +1-704-814-3447, jbraverman@familydollar.com;
or Dena Martini, MS&L, +1-212-468-3070, dena.martini@mslworldwide.com