Smartphones to Occupy 22% of the Asian Mobile Market in 2008 According to New Report

DUBLIN, Ireland--(Business Wire)--Research and Markets
(http://www.researchandmarkets.com/reports/c81081) has announced the
addition of Mobile Device Market Trends in 2008 to their offering.

The objective of this report is to identify the rising trends in
the global mobile device market in 2008. The research material in this
report is based on our strategic research and consulting projects
conducted in 2007 on the major mobile operators and handset vendors in
Asia (particularly on Korea, Japan and China). In addition, interviews
with professionals in the industry, including mobile service providers
were used as a reference for carrying out a comprehensive market
analysis.

Smartphones to Occupy 22% of Mobile Market in 2008

In the latest report titled Mobile Device Market Trends in 2008,
the author has identified 5 hot topics that will emerge in the global
mobile market. Competition in mobile operating system (OS) and
platform segment will intensify and the influence of Mobile Linux will
increase in the market during 2008, says Jeong Ho Yoon, senior
consultant at ROA Group. In addition, smartphones will strengthen
their position, occupying 22% of the entire mobile market and will
help increase web-based services on the mobile network. The report
also predicts that the User Interface (UI) will become more
sophisticated, and it is adopted as a strategy to differentiate mobile
handset and services in order to increase user demands. Therefore,
handset vendors are expected to pursue mergers with UI companies while
introducing a variety of new UI technologies. The use of the touch
screen display will spread in 2008 as well, and it will rise as a
handset standard after camera module. As the fifth topic, the author
has identified the growth in GPS enabled handsets, and GPS
handset-based Location Based Service (LBS) is likely to emerge as the
new killer application.

The author projects that in the Korean and Japanese markets,
Samsung Electronics, LG Electronics and Sharp continue to be
aggressive players in the handset vendor segment. Among the major
mobile operators in the advanced markets of Korea and Japan, NTT
DoCoMo, KDDI, SK Telecom and KTF will take the lead in the device
market of the two countries. Furthermore, the author forecasts that
the market trends of Korea and Japan, where the operators push ahead
with their globalization strategies, will resemble more and more the
general trends in the world market

This report is useful for mobile operators, handset manufacturers,
software and platform developers, content providers, research and
financial institutions who are interested in the development of the
global mobile market in 2008.

Executive Summary

1. Mobile Device Market in 2007

1.1. Review on Major Events

1.2. Rise of Rule Breakers

2. Mobile Device Market in 2008 - Trends and Hot Topics

2.1. Intensifying Competition in Mobile OS and Platform Segments -
Increasing Influence of Mobile Linux

2.1.1. Background

2.1.2. Main Issues

2.1.3. Key Comments

2.2. Expansion of Smartphones

2.2.1. Background

2.2.2. Main Issues

2.2.3. Key Comments

2.3. Maximization of Emotional Effect through Sophistication of
User Interface

2.3.1. Background

2.3.2. Main Issues

2.3.3. Key Comments

2.4. Touch Screen Display Rising as Handset Standard

2.4.1. Background

2.4.2. Main Issues

2.4.3. Key Comments

2.5. Increase in GPS Handsets

2.5.1. Background

2.5.2. Main Issues

2.5.3. Key Comments

3. Conclusion

Glossary

List of Figures

Figure 1 Background behind Nokia's Promotion for OVI and
Differentiated Features

Figure 2 Global Mobile Device Market in 2008

Figure 3 Competition Surrounding Mobile OS and Current Status

Figure 4 Number of Symbian OS Handsets by Vendors

Figure 5 UI Changed for Better Function - Nokia

Figure 6 UI Changed for Better Full Browsing - MS, Zenzui

Figure 7 Patent to Enhance Usability by BlackBerry

Figure 8 Touch Screen Display and Movements of Major Players

Figure 9 GPS Service Examples according to Nokia's Plan

Companies Mentioned;

- ArimaComms

- BenQMobile

- Fomahandsets

- KDDI

- KTF

- Lenovo

- LG Electronics

- Motorola

- Nokia

- NTT DoCoMo

- Panasonic

- Samsung Electronics

- Sendo

- Sharp

- Siemens

- SK Telecom

- Sony Ericsson

For more information visit
http://www.researchandmarkets.com/reports/c81081

Research and Markets
Laura Wood, Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com

Copyright Business Wire 2008