Are You The Next Bollywood Singing Sensation?

State Farm(R) is sending one talented singer to the silver screens of India

NEW YORK, July 1 /PRNewswire/ -- Do you have what it takes to sing in a
Bollywood movie? Prove your chops are best in the first-ever Bollywood singing
competition. Hosted by Saavn, the world's largest marketer and distributor of
Bollywood entertainment, and sponsored by State Farm; one winner from the US
will be given the chance to fulfill the dream of singing on-screen in a
Bollywood musical. The winner will be selected online at
http://www.bollystar2009.com/ by music fans and Bollywood fans around the
nation.

"At State Farm we think nothing's more important than being there for our
customers and we seek out ways to connect with consumers in relevant ways,"
said Mark Gibson, State Farm assistant vice president - advertising. "With
Bollywood at the heart of South Asian entertainment here in the U.S., we're
thrilled to sponsor this competition that gives people a chance to realize
their dreams."

Contestants can enter in two ways: by partaking in live auditions in New
Jersey and California, or by uploading a video to
http://www.bollystar2009.com/. All videos are judged by the community who vote
for their favorites on the contest website. The videos that get the most votes
will become the finalists and one winner will be selected. The winner will
receive a trip to the film shoot site and the role in the movie will be
coordinated through one of Saavn's partners.

To join Saavn and State Farm at live auditions, please attend one of the
following events:

-- Saturday, July 11, Edison, NJ, 3 PM-6 PM: Movie City
-- Saturday, July 11, Fremont, CA, 3 PM-7 PM: Naz 8

-- Sunday, July 12, Artesia, CA, 3 PM-6 PM: Naz 8

"Music is such an important part of Bollywood films so by hosting this
competition, we're really opening up an amazing opportunity for an aspiring
singer," says Paramdeep Singh, co-founder and managing director of Saavn. "We
also think this competition will help bring Bollywood music to new audiences.
We have hundreds of music videos on the site that music fans can explore and
probably many will love the beats as much any die-hard Bollywood fan."

Bollywood is the main film industry in India, based in Mumbai and the largest
in the world. Each year, Bollywood produces over 1,000 films, seen by
billions. State Farm will be promoting the contest throughout the summer with
leading Asian marketing firm interTrend, based out of San Francisco.

"Along with State Farm, we have the opportunity to uncover hidden talent
across the U.S. and introduce exceptional skill and artistry to the world.
This competition is a unique way of discovering the American dream, which is
truly a multicultural experience," said Julia Huang, CEO of interTrend
Communications, the State Farm Asian American advertising agency of record.

Singh added, "We can't wait to see the submissions. Who knows? Maybe we will
find the next Sonu Nigam or Sunidhi Chauhan."

About Saavn:

Saavn brings the best of Bollywood and Indian entertainment to the world. As
the largest digital distributor in Bollywood, Saavn owns the digital rights to
hundreds of movies, more than 250,000 music tracks, 20,000 music videos, and
10,000 ringtones. Saavn programs, packages and distributes its exclusive
catalog and new Bollywood releases to more than 75 global media companies
including Time Warner Cable, Cablevision, Netflix, Verizon Wireless and
Apple's iTunes. Saavn is a joint venture of [212]MEDIA and Hungama Mobile, and
the company has offices in Mumbai, London, New York, Los Angeles, and Toronto.
To find out more, visit: http://www.saavn.com.

About State Farm(R):
State Farm insures more cars and homes than any other insurer in the U.S., is
the leading insurer of watercraft and is also a leading insurer in Canada.
State Farm's 17,700 agents and 68,600 employees serve 81 million policies and
accounts - more than 78.7 million auto, fire, life and health policies in the
United States and Canada, and more than 1.9 million bank accounts. State Farm
Mutual Automobile Insurance Company is the parent of the State Farm family of
companies. State Farm is ranked No. 31 on the Fortune 500 list of largest
companies. For more information, please visit statefarm.com(R) or in Canada
statefarm.ca(R).

About interTrend:

interTrend Communications, Inc. has been building relationships, building
brands for nearly two decades. As the leading, 100% minority owned,
full-service marketing agency targeting a wide range of Asian American
segments, interTrend offers marketing solutions that not only touch millions
of Asian consumers across the nation but have also greatly influenced the
general market. Through traditional practices as well as the excitement of new
media, interTrend helps F100 companies establish strong brand leadership
positions. From creative development to media buying and everything in
between, interTrend is well-versed in the entire marketing and advertising
experience. Taking the industry to another level, interTrend has created a
program called Imprint Culture Lab, which initiates dialogue between pop
culture trendsetters and the world of global business. Through these forums,
interTrend is able to tap into special insights to better build honest and
innovative communications. interTrend has established long-term partnerships
with Toyota Motor Sales, JCPenney, AT&T, Western Union, The Walt Disney
Company, State Farm Insurance, Southern California Gas Company, and San Diego
Gas & Electric. Providing impactful solutions that are tailored for each
specific client and each unique market segment, interTrend is structured to
take on any challenge at any time.

SOURCE Saavn

Diana Nasello, Saavn, +1-646-660-9407, diana@saavn.com