Posit Science Drops Price for DriveSharp to $89

Driving Fitness Software Improves Road Confidence in Avoiding Distracted
Drivers

SAN FRANCISCO, Nov. 3 /PRNewswire/ -- With consumers preparing for winter
driving, the recent time change reducing daylight driving hours and the
holiday gift season just around the corner, Posit Science announced a price
cut today on its popular new software DriveSharp, the brain fitness program
that helps drivers feel more confident behind the wheel. DriveSharp now
retails for $89 and is immediately available for download or on CD-ROM at
www.DriveSharp.com. Endorsed by the AAA Foundation for Traffic Safety,
DriveSharp is also being offered by AAA participating clubs to its members at
the discounted price of $79.

"At this lower price, DriveSharp is a great gift for adult drivers to fully
prepare them for driving distractions and obstacles on the roads today," said
Steven Aldrich, CEO of Posit Science.

DriveSharp is a computer software program comprised of two interactive
game-like exercises that focus on the visual areas in the brain that are
essential to safe driving. Improvements measured in clinical trials funded by
the National Institutes of Health include reduced at-fault accident risk by an
average of 50 percent, expanded useful field of view, and faster brain
performance reaction times.

"Training on Road Tour and Jewel Diver has made a difference in my driving.
For example, the other day another car cut me off in the middle of the road,
but I was able to react to it faster by hitting the brakes sooner," said
Maggie Sledge from San Antonio, Texas. "I've always considered myself to be a
safe driver, but it is comforting to know that I can respond to these
incidents quicker."

About Posit Science
Posit Science is the leader in delivering clinically proven brain fitness
software that brings brain science from the lab to the people, improving
everyday lives. The company combines breakthrough research and a focus on
great customer experiences to create products that are engaging and help users
think faster, focus better and remember more. Staff neuroscientists
collaborate with more than 50 scientists from leading research institutions
such as Mayo Clinic and Johns Hopkins as well as engineers and product
marketers to design, build and test our computer-based programs. Posit Science
products are available online and through health, long-term care and auto
insurers. Posit Science is also featured in the PBS documentary "The Brain
Fitness Program." For more information, visit www.PositScience.com or call
1-866-599-6463.

SOURCE Posit Science

Marcy Dockery of Posit Science, +1-415-568-3564, mdockery@positscience.com