SilkFair Launches as Fresh Option for Buying, Selling Online

Easy-to-Use Website Named for Ancient Trade Route Includes Video,
Customization Features
WARREN, N.J.--(Business Wire)--
Long ago, the Silk Road was a series of trade and transmission
routes that connected the ancient East and West, making it easier for
traders and merchants to exchange goods and interact culturally.
Today, New Jersey-based SilkFair is launching an online marketplace -
with full video functionality -- that hopes to achieve the same goals,
in a very modern way.

"We wanted to make SilkFair as easy to use as possible," said
Albert Wu, President of SilkFair. "We are aware of the challenges
people face these days bringing their products to market. And we
thought, maybe we can create something for everyone that makes it easy
for people to buy and sell goods online."

Clean, beautiful design - and video.

Log on to SilkFair and, unlike other online marketplaces, the site
greets you with a clean, beautifully-designed interface - not a
cluttered page that looks like a flea market. The site incorporates
features that show off goods to their best advantage; a number of the
latest technologies are employed and sellers can post up to two videos
for each listing to allow for full demonstration and visual accuracy.
SilkFair also uses those technologies to vastly streamline the
logistical aspects of buying and selling online. And, a unique mapping
system lets users know exactly where all feedback originates so those
metrics are much more credible and reliable.

Easy-to-manage, and fair to sellers.

For sellers, SilkFair significantly improves and simplifies the
process of online commerce compared to other popular marketplaces.
That makes SilkFair a great opportunity to sell through a
well-designed, good-looking system without upfront risk or capital
expenditure.

-- Setting up a SilkFair shop takes just a few minutes to do.

-- Free store, free listing, final sales fee of just 3%.

-- Each store has blog, forum and RSS capability for customer
communication.

-- SilkFair sellers will have their own URL for their online
store.

-- Custom domain name is supported through SilkFair; they simply
must forward the domain name to SilkFair, set the domain name
inside their SilkFair store profile, and SilkFair will display
the store.

-- Sellers can post up to four different images for each item,
and up to two videos, allowing them to demonstrate and explain
items and show them in a number of views and settings that
maintain the original quality submitted to SilkFair.

-- Managing and maintaining listings is easy - changes can be
made with just one click.

-- Managing and sorting images is as simple as drag-and-drop.

-- Products can be tagged by both buyer and seller.

-- Integration with current system; import/export capability.

-- Managing pricing profiles, taxes, and shipping charges is also
one-click easy.

-- Full functionality for order management, inventory management
and payment processing, all within the SilkFair System.

-- Feedback system is double-blind with a 14 day grace period.
Both buyer and seller can give detailed information on their
experience.

-- Existing eBay rating can be linked in.

A pleasant experience for buyers.

Buyers will enjoy the ability to easily and quickly find, peruse,
and buy the goods they're looking for on SilkFair:

-- Detailed item views provide all information at a glance.

-- Videos are converted to Flash and indexed so there's no wait
time for entire videos to load before viewing.

-- The "Item Browser" visual search tool displays an item gallery
organized by "Top Items", "Top Stores", "New Items", "Random
Items" and "Random Stores".

-- Shoppers can do a color search for items utilizing a unique
"Color Bar" to zero in on a very specific hue.

-- SilkFair's unique and powerful Feedback Mapping system allows
buyers to evaluate the credibility of seller feedback for
confidence when shopping.

-- Buyers purchase via an easy-to-use, one-step cart checkout
that will aggregate purchases from multiple vendors, and only
involves one page.

Enhancements for the future.

Sellers will eventually be able to set up a storefront with their
own look and feel independent of the SilkFair environment. Once up and
running, this feature will allow buyers to enter a seller's store
through their custom URL, and experience the seller's unique brand
experience; when they enter through SilkFair.com, the seller's goods
will be showcased within SilkFair's attractive format. Other planned
enhancements for the near future: group discounts for buyers through a
"PowerGroups" feature, and a "Wishlist" where buyers can make open
requests for bids.

All in all, SilkFair represents a fresh new face for anyone
interested in buying and selling online. The advantages are many, and
Wu believes the different approach will be one that grows as their
site continues to evolve through their use of the latest technologies.
"It comes down to Sales 101," said Wu. "Everyone wants to show their
products in the best possible light, and to be able to buy and sell
things easily and without a lot of hassle. We designed SilkFair to do
just that, and are always looking at new and better ways to help
people to that."

Buyers and sellers can try out SilkFair today risk-free, by
visiting www.silkfair.com.

About SilkFair

SilkFair is buying and selling made easy. Our name takes its roots
from the trade routes for commerce called "Silk Route" or "Silk Road",
established by the ancient civilizations of China, India thru the
Middle East to the Mediterranean Sea. The ancient trade routes bridged
the East and the West and greatly influenced the development and
flowering of these great civilizations, and helped to lay the
foundation for the modern world. At SilkFair, we aim to be the premier
e-commerce site for users to buy and sell their goods online. We are
always looking to innovate and provide more great features and tools
to our users.

SSPR
Belinda Banks
609 750 9110
Belinda@sspr.com

Copyright Business Wire 2008