46664 and the Nelson Mandela Foundation Call for Establishment of Global 'Mandela Day'

NEW YORK, NY, Jul 09 (MARKET WIRE) --
46664 and the Nelson Mandela Foundation are calling on people around the
world to support the creation of an official Mandela Day, to be held
annually on July 18, Mr. Mandela's birthday. This celebration of Nelson
Mandela's life will serve as a global call to action for people to
recognize their individual power to make an imprint and help change the
world around them for the better.

A series of special events will take place in New York City in 2009
involving many of the charity's global ambassadors from the worlds of
entertainment, music and film. An exhibition will take place in New York
on Mr. Mandela's life and the work of his charitable organizations.
Celebrities like Robert De Niro, Christy Turlington, and Morgan Freeman
have also shown their commitment in a film. Everyone can get involved as
viewers can edit themselves into the film alongside the celebrities of
their choice to share with friends and family. More information can be
found at www.MandelaDay.com.

This annual celebration is being created to inspire people from every
corner of the earth to embrace Nelson Mandela's values as they seek to
improve their lives through service to their communities.

"We would be honored if such a day can serve to bring together people
around the world to fight poverty and promote peace and reconciliation,"
said Mr. Mandela.

Nelson Mandela has been making an imprint on the world for 67 years,
beginning in 1942 when he first started to campaign for the human rights
of every South African. His life has been an inspiration to the world. To
date, the Nelson Mandela Foundation and 46664 have focused mainly on
supporting projects in South Africa and sub-Saharan Africa where current
needs are greatest, particularly for those infected or affected by
HIV/AIDS.

The Mandela Day campaign calls upon people around the world to commit 67
minutes of their time to make an imprint and help change the world around
them.

Tim Massey, International Director of 46664, said, "Mandela Day is about
creating a movement for positive change and establishing one day to
reflect upon, celebrate and make manifest the values that guide Nelson
Mandela."

46664 will also be working with partner organizations, other city
authorities and community associations and volunteers across the globe to
create a worldwide series of Mandela Day events to honor Nelson Mandela's
life and legacy.

For photos, footage and EPK visit www.MandelaDay.com.

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For more information on 46664 and Mandela Day contact:

For Europe, Middle East & Africa:
THE PR OFFICE
Shimon Cohen
+44 20 7284 6940
scohen@theproffice.com

or

Katie Phillips
+44 207 284 6942
kphillips@theproffice.com

For U.S.:
Rubenstein Communications, Inc.
Susie Arons
+1-212-843-8033
sarons@rubenstein.com

or

Gretchen Wagner
+1-212-843-8076
gwagner@rubenstein.com

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