Step Into the Alienware Arena

SAN JOSE, CA, Jul 13 (MARKET WIRE) --
iGames unveiled today the official launch of Alienware Arena(TM)
(www.alienwarearena.com), a new ongoing series of gaming events presented
by Alienware(R), Dell's premier, high-performance PC gaming brand
representing premium power and performance for gamers and technology
enthusiasts alike.

Starting this summer and running through 2010, gamers can compete in
head-to-head and team challenges for opportunities to win a share of more
than $50,000 worth of cash and Alienware gaming gear, including rigs such
as the new Alienware M17x, the most powerful 17" gaming laptop in the
universe.

Summer activities include online tournaments for Left 4 Dead(TM) and
Counter-Strike(R) as well as live events at leading gamer gatherings
including QuakeCon, the largest LAN party in North America and
Fragapalooza, Canada's largest PC gaming event as well as Howie's Game
Shack, a chain of the largest LAN centers on the continent.

Additional events later in the year will feature hit titles including Team
Fortress 2(TM), Quake Live(TM), Warcraft(R) III: The Frozen Throne(TM),
and highly anticipated new titles that have yet to be released.

"Alienware Arena unites both local and online communities of gamers
through one comprehensive program, spanning all the leading competitive
titles," said Mark Nielsen, President of iGames. "As a gamer myself, I am
very excited to see Alienware, one of the gaming scene's most elite
brands, as the presenting sponsor of all these events."

"Taking an active role in our community is important to us at Alienware,"
added Frank Azor, Dell Gaming. "By offering a competitive gaming platform
like Alienware Arena, we strengthen our commitment to offering technology
enthusiasts worldwide a truly immersive gaming experience."

Gamers can learn more about upcoming events and register through the new
Alienware Arena portal at www.alienwarearena.com. Through the new site
gamers can also tune in to live video broadcasts of championship matches,
discuss gaming news and event results, download highlight reels of past
events, upload photos of their experiences at live events, and earn
experience points from their contributions, among many other features.

Alienware, the most powerful force in the universe is ready to dominate.
Are you? Join us. www.alienwarearena.com.

About Dell

People worldwide can buy Dell (NASDAQ: DELL) online, by phone and through
30,000 stores.

About Alienware

Alienware, Dell's premier high-performance PC gaming brand, offers unique
and award-winning computers that incorporate innovative engineering and
are designed with state-of-the-art components. Credited as being one of
the first PC gaming hardware manufacturers, Alienware remains committed to
creating industry-leading trends in the high-performance gaming arena and
Alienware Area-51TM system was ranked in PC World's "The 25 Greatest PCs
of All Time" in 2006. Alienware manufactures a diverse selection of
customizable high-performance desktop and notebook systems that attract a
broad range of customers who demand world class performance and design.

The Alienware M17x will be available direct in 35 countries and 17
languages, spanning the United States, Canada, Europe, China, Japan,
Korea, Latin America, Australia, and New Zealand. For more information,
please visit www.alienware.com or call 1-800-ALIENWARE (254-3692).

About iGames

iGames, Inc. has established strong relationships with industry leaders to
provide a wide variety of products, services and programs to LAN venues
and gamers including software licensing, hardware discounts, exclusive
game launches, LAN parties, and tournaments. Today the company reaches
over 1.2 million gamers around the world, initiating and co-organizing
more than 200 events a year. To learn more about iGames, go to
www.igames.org.

Media Contact:
Christine Goutaland
iGames
Email Contact
650.917.9888

Winnie Wong
Alienware
Email Contact
305.251.9797

Clint Bagley
Enfatico for Alienware
Email Contact
415.365.8591

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