Diane Warren Opens Another Door: Announcing BounceOLOGY, Inc.

Bounce`s first client: HD Digital Radio Alliance

Company Web site at www.BounceOLOGY.com

BounceOLOGY is the Business of Bouncing…
It`s a little bit of art and a little bit of science.
When business bounces the right way, it`s magic.
SAN ANTONIO--(Business Wire)--
The challenges facing mid-size and smaller companies right now are daunting.
Demands on executive time, the need for innovative project management, and the
imperative of flawless execution with real results all combine to put
unprecedented pressure to move fast and exceed expectations. That is why Diane
Warren today announced the launch of BounceOLOGY, Inc. Warren formerly was
corporate senior vice president of Marketing and Communications for Clear
Channel and currently is President of Operations of the HD Digital Radio
Alliance.

Bounce will take on business challenges including alliance management, strategic
communications, sales and marketing, business development, and executive
coaching. Bounce will investigate a challenge, craft innovative solutions,
assemble an action plan, and provide real execution with results.

The Bounce engagement ensures a complete process: studying quickly, recommending
sensibly, spending judiciously, activating wisely and executing completely to
achieve results.

BounceOLOGY.com, the company`s web site, describes the "Business of Bounce."
"Effective bouncing in business is a little bit of science; like strategy,
planning and maximizing. But it`s also a little bit of art; like finesse,
energy, and making work fun. When business bounces the right way, it`s magic,"
said Warren. "We call that BounceOLOGY, and that`s the secret sauce we bring to
the table."

(1) bounce, a verb , to present (as an idea) to another person -
to rebound or reflect, to recover from a blow or a defeat quickly, to walk with
a springing step

(2) ology, a suffix derived from the Greek logos, meaning the "study of" or the
"specialty in" a given science or field.

"I know I speak for all the HD Radio Alliance CEOs when I say we are very
grateful for Diane`s continued hard work, which is critical to the success of HD
Radio," said Mark Mays, chief executive officer of Clear Channel Communications,
the largest owner of U.S. radio stations and outdoor advertising displays.
"Bounce describes her style to a tee. The energy Diane brings to every role she
takes on is amazing."

"This fits. Diane has worked for me five different times in her career including
the current work we do together for HD Radio," said Peter Ferrara, veteran radio
executive and founder and strategic advisor of the HD Radio Alliance. "There`s a
reason I turn to her time and again, she delivers results and she`s a fire ball
full of energy who performs above measure. If history proves to be repeated;
I`ll probably hire her again!"

About BounceOLOGY, Inc.

BounceOLOGY is a strategic full-service project management company. Bounce helps
executives and client companies solve problems, activate initiatives and
"bounce" to results. For more information, visit www.BounceOLOGY.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5966900&lang=en

BounceOLOGY, Inc.
Diane Warren,210-852-2510
Diane@bounceOLOGY.com

Copyright Business Wire 2009