Industry Leaders Collaborate to Introduce New Mobile Broadcast TV Technology Platform

Demonstrations and consumer trials in 2008 aim toward new mobile
services, providing a potential multibillion dollar economic boost to
broadcast TV and related industries
LAS VEGAS--(Business Wire)--Samsung Electronics, MobiTV, Nokia Siemens Networks, Rohde &
Schwarz and SES AMERICOM's IP-PRIME(R) today announced they will
demonstrate a national distribution platform to enable mobile TV
services in the United States utilizing local broadcast TV spectrum.
The platform is planned to be used to showcase a complete mobile TV
technology solution in 2008, with consumer trials planned in U.S.
cities to be announced later. The platform will deliver local and
national programming and interactive applications to consumers on
mobile devices "in-band," i.e., through local TV stations' existing
transmitters and spectrum.

The joint activity announced today will help U.S. broadcasters who
are now selecting an open standard for in-band mobile broadcast TV and
will pave the way for commercial launch of mobile broadcast TV
services in 2009. It will enable local TV broadcasters to fully
realize the value of their spectrum, bringing significant new business
opportunities to the broadcasting, advertising, wireless, digital
media, interactive services, and consumer electronics industries.

The platform will use Advanced Vestigial Sideband (A-VSB), a
backward-compatible enhancement of the existing U.S. digital TV
broadcasting system, to empower local TV stations' broadcast spectrum
to reach mobile audiences. The mobile service platform is based on
open standard specifications defined by the Open Mobile Alliance (OMA)
BCAST 1.0. (Editor's note: "BCAST" is not an abbreviation.) OMA BCAST
is a globally interoperable mobile TV service layer specification
suite that is currently being implemented by many system and terminal
manufacturers and application software developers. Using the
combination of the best-in-class technologies A-VSB and OMA BCAST, the
platform will enable broadcasters to deliver digital media, such as
entertainment, news, sports, children's shows, and public safety
notifications, to phones, PCs, portable media players, car
entertainment systems--anything equipped with an A-VSB receiver chip.

A-VSB is currently being considered by the Advanced Television
Systems Committee (ATSC) as an open standard for mobile broadcast TV.
A-VSB is the leading mobile broadcast technology under review by the
ATSC--the first proposed, the first publicly demonstrated, and the
first to be implemented in integrated receiver chips. In combination
with the global application standard OMA BCAST, which maximizes
interoperability and economies of scale for applications and services,
A-VSB will be ready for rapid deployment by broadcasters at low
capital investment and no cost to buy new spectrum. See the attached
fact sheet for technical information about A-VSB.

Samsung: "As the inventor of A-VSB, Samsung is proud to have shown
the way forward to empower U.S. local TV stations for mobile
broadcasting," said John Godfrey, Vice President of Government and
Public Affairs, Samsung Electronics. "Since proposing A-VSB to the
ATSC in 2005, we have never wavered in our commitment to set an open
standard for the benefit of broadcasters, manufacturers, and
consumers. The all-star team announced today will enable mobile
broadcast TV to reach American consumers sooner and at less cost than
anyone dreamed possible only a short time ago."

MobiTV: "We see A-VSB as complementary, not competitive, to
wireless services," said Alan Moskowitz, director of strategic
alliances for MobiTV, Inc. "By relying on existing TV spectrum to
deliver bandwidth-intensive video to mobile devices, wireless service
providers have a new option for providing TV to their subscribers. In
addition, MobiTV's interactive application and VOD delivery platform
will enable a new class of services combining broadcast TV and mobile
data networks."

Nokia Siemens Networks: "The success of any new technology depends
on the level of interoperability between suppliers and the ease-of-use
for consumers. Using open standards is a catalyst for rapid adoption
of new technologies," said Harald Braun, Head of Convergence Business
Team, Nokia Siemens Networks. "Nokia Siemens Networks will deliver an
open standards- and OMA BCAST-compliant service platform for mobile
broadcast TV as part of the cooperative demonstration to enable a high
quality end-user experience."

Rohde & Schwarz: "Rohde & Schwarz will provide broadcasters with
the required exciters, transmitters and test solutions to easily
convert their existing ATSC transmission infrastructure to enable
A-VSB services," said Eddy Vanderkerken, Director of Broadcast Sales,
Rohde & Schwarz America. "Our technology includes a proven Single
Frequency Network tool that allows broadcasters to use multiple
synchronized transmitters to provide enhanced service coverage.
Broadcasters, manufacturers and developers can continue to rely on
Rohde & Schwarz for test and measurement solutions to support their
activities in A-VSB just as they have relied on us to support them
with solutions for the ATSC and other worldwide standards."

SES AMERICOM: "SES AMERICOM is pleased to be collaborating with
this impressive group of best-in-class technology partners; SES will
contribute by aggregating the national content, integrating the
encoding, security and service guide data into the national services,
and providing the satellite delivery backbone to participating
broadcast stations," said Bryan McGuirk, President of North American
Satellite Services for SES AMERICOM. He continued, "By integrating our
partners' standards-based technologies and software, we expect to
demonstrate a robust, end-to-end mobile broadcast TV solution that
will accelerate its commercial launch in 2009."

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2006 consolidated sales of US$86.8 billion and net income of
US$8.5 billion. Employing approximately 150,000 people in 134 offices
in 62 countries, the company consists of five main business units:
Digital Media Business, LCD Business, Semiconductor Business,
Telecommunication Network Business and Digital Appliance Business.
Recognized as one of the fastest growing global brands, Samsung
Electronics is a leading producer of digital TVs, memory chips, mobile
phones and TFT-LCDs. For more information, please visit
www.samsung.com.

About MobiTV

As the leader in mobile and broadband entertainment services,
MobiTV is driving the convergence of mobile, content and technology;
delivering live television, premium and primetime programming,
video-on-demand, satellite and digital music services from the top
broadcast and cable television networks and major music labels to
millions of global users. Founded in 1999, MobiTV is a privately held
company with headquarters in Emeryville, CA. (www.mobitv.com).

About Nokia Siemens Networks

Nokia Siemens Networks is a leading global enabler of
communications services. The company provides a complete,
well-balanced product portfolio of mobile and fixed network
infrastructure solutions and addresses the growing demand for services
with 20,000 service professionals worldwide. Nokia Siemens Networks is
one of the largest telecommunications infrastructure companies with
operations in 150 countries. The company is headquartered in Espoo,
Finland. http://www.nokiasiemensnetworks.com.

About Rohde & Schwarz

Rohde & Schwarz is an independent group of companies specializing
in electronics. It is a leading supplier of solutions in the fields of
test and measurement, broadcasting, radiomonitoring and radiolocation
as well as secure communications. Established more than 70 years ago,
Rohde & Schwarz has a global presence and a dedicated service network
in over 70 countries. It has approximately 7200 employees and achieved
a net revenue of $1.9 billion in fiscal year 2006/2007 (July 2006 to
June 2007). Company headquarters are in Munich, Germany.

About SES AMERICOM

(www.ses-americom.com) An SES company (Euronext Paris and
Luxembourg Stock Exchange: SESG), SES AMERICOM is North America's
leading satellite company, delivering video, voice and data
ubiquitously across the continent, including locations impossible to
reach with wired connections. Building on its thirty year heritage in
broadcast television, the company's IP-PRIME(R) solution is the
fastest and most cost effective way for operators to bring IPTV
service to market. This true turnkey solution comes with transport
agreements for almost 300 television channels, including more than two
dozen HD channels, and more than 100 digital music channels, letting
IP-PRIME operators offer a broad range of diverse programming to their
subscribers.

Samsung Electronics
Christine Jung, +82-2-751-2663
s.jung@samsung.com
or
MWW Group
Ephraim Cohen, 972-301-5410
ecohen@mww.com
or
MobiTV
Jason Taylor, 925-895-0090
jason@mobitv.com
or
Nokia Siemens Networks
Chantal Boeckman, 972-374-0129
chantal.boeckman@nsn.com
or
Rohde & Schwarz
Chris Petrole, 410-910-7836
chris.petrole@rsa.rohde-schwarz.com
or
SES AMERICOM
Monica Morgan, 609-987-4143
M: 609-933-8442
monica.morgan@ses-americom.com

Copyright Business Wire 2008