Lender Lead Solutions Introduces Fixed Rate HECM Reverse Mortgage

MELVILLE, N.Y.--(Business Wire)--Lender Lead Solutions, a comprehensive reverse mortgage services
company, today introduced its first fixed rate HECM product. The new
product offers the assurance of a fixed interest rate for the life of
the loan and expands Lender Lead Solutions' product menu that includes
a Flex Margin Advantage product suite and the company's Simple 60(TM)
product.

"We are pleased to continue to grow our product offering to our
wholesale clients so we can be a one-stop-shop for all their needs,"
said David Peskin, chief executive officer of Lender Lead Solutions.
"Lender Lead Solutions was the first to introduce a product for
seniors under the age of 62, and we continue to create innovative
products to serve our clients and the senior community."

Lender Lead Solutions' fixed rate HECM reverse mortgage product
eliminates rate fluctuations, therefore eliminating interest rate
risk. The fixed rate HECM has maturity conditions similar to those of
a traditional HECM, including no loan repayments so long as the
borrower maintains homeowner's insurance, pays real estate property
taxes, maintains the home and does not vacate the residence for more
than 12 months. The fixed rate HECM also permits full ownership of the
residence for the borrower and the financial security of government
insurance.

About Lender Lead Solutions

Lender Lead Solutions is a division of World Alliance Financial
Corp., a member of the KBC Group, and the premier reverse mortgage
services company in the United States, offering originators complete
lead-to-closed loan services through comprehensive marketing, lending,
education and technology solutions. LLS is dedicated to building the
reverse mortgage industry by fostering deep partnerships with
originators and by providing outstanding consumer education. Through
LLS' national consumer education campaign, Senior Lending Network, LLS
educates millions of Americans about the important benefits of reverse
mortgages and then links interested consumers to qualified and
experienced originators, who have access to LLS' wholesale reverse
mortgage products, technology and education services. For more
information call 1-888-775-3631 or visit the company's Web site at
www.lenderleadsolutions.com.

Lender Lead Solutions
Mary M. Feder, 631-773-8914
or
Media contact for Lender Lead Solutions
Jerry Goldstein, 678-781-7214

Copyright Business Wire 2008