TAG Heuer Offers Summertime Exclusive To Customers

SPRINGFIELD, N.J., July 9 /PRNewswire/ -- TAG Heuer watch enthusiasts will
have it made in the shade this summer thanks to the brand's limited-time
promotion. From July 9 to August 31, customers who purchase a TAG Heuer
timepiece will receive a complimentary pair of TAG Heuer Avant Garde Eyewear.
Customers will be able to choose from two models, each of which has a MSRP of
$330. These sunglasses are an ideal match to any of the brand's superlative
watch designs, from the sporty and polished Aquaracer 500M Calibre 5 to the
evocatively classic Monaco.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090709/NY44422-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20090709/NY44422-b )

This offer is available in more than 800 participating stores nationwide.

About TAG Heuer
TAG Heuer, the leader in prestigious sports watches and chronographs since
1860, is one of the largest and fastest growing luxury Swiss watch Brands. The
Swiss watch making legend draws upon its active engagement in the world of
sports to create the most accurate measuring instruments and sports watches in
the world. TAG Heuer is today the first watchmaker ever to master luxurious
Chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of
a second. From the Olympic Games in the 1920s to its role as official
timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG
Heuer, in a constant quest for innovation, excellence, performance and
prestige, continues to aim ever higher, as reflected in its partnerships with
Team Vodafone McLaren Mercedes in Formula 1 and its two aces: Fernando Alonso,
youngest ever and already two times Formula 1 world champion and Lewis
Hamilton, GP2 world Champion in 2006. With two times Formula 1 world
vice-champion and Scuderia Ferrari F1 driver Kimi Raikkonen, with world number
1 golfer Tiger Woods and WTA number 1 tennis player Maria Sharapova, Champcar
four-time world champion Sebastien Bourdais, promising talent Bruno Senna as
well as Hollywood and Bollywood icons Leonardo DiCaprio and Shah Rukh Khan,
TAG Heuer more than ever epitomizes Sport and Glamour!

SOURCE TAG Heuer

Rachel Branch, +1-973-467-1890, ext 9271, Rachel.branch@tagheuer.com, or Dana
Lenetz, +1-973-467-1890, ext 9302, dana.lenetz@tagheuer.com, both of TAG
Heuer