Evian(R) Natural Spring Water Urges U.S. Consumers to Live Young(TM)

New Global Ad Campaign Captures Youthful Optimism; Evian Unveils Roller
Break-Dancing Babies to the Beat of Rapper's Delight Remix

ATLANTA, July 6 /PRNewswire/ -- Evian(R) Natural Spring Water unveils a new
entertaining global advertising campaign and a new signature message, "Live
Young(TM)," the ultimate expression of Evian brand values, including origin,
health and youth.

The worldwide kick off began with a viral pre-launch and online infiltration
via YouTube in the U.S., France, UK, Germany, Canada and Japan. The
energy-filled television spots rolled out in select geographies in: 60, :30,
and: 15 short films directed by the award-winning Michael Gracey (also
available for viewing on the brand's new Web site, www.evianliveyoung.com).

Bursting with an infectious energy and love of life, the new ads portray
lively, happy babies roller break-dancing to a remix of the hit Rapper's
Delight by hip-hop producer Dan the Automator, connecting consumers to their
inner youth.

"To Evian, youth is not a matter of age, but a mindset - a youthful mindset
that is optimistic, believes that everything is possible, and is curious and
eager to discover the world - much like that of a child," stated Jerome Goure,
vice president of marketing for Danone Waters of America, the exclusive
importer and marketer of Evian in North America. "The babies in this campaign
exemplify this attitude and the celebration of adding life to your years."

Evian natural spring water is precious and pure; a miracle of nature! Every
drop of Evian takes more than 15 years to filter through mineral rich glacial
sands in the pristine French Alps, providing a uniquely balanced mineral
composition and natural purity. It is only appropriate that the brand's new ad
campaign should depict babies, a universal symbol of what is precious and
pure, and embody the unique attributes of Evian Natural Spring Water.

The new ad campaign personifies the "Live Young(TM)" message in a humorous and
entertaining fashion with a pop-culture slant. Directed by Michael Gracey
(part of the creative circle behind Baz Lurhman's "Romeo and Juliet" and
"Moulin Rouge"), 96 babies were filmed for the spots, which feature roller
break-dancing routines set to a Rapper's Delight remix by Dan the Automator.
The famed California hip-hop producer's remix will be available as an MP3 from
all major international digital download sites, just one way Evian is placing
the Web at the heart of this campaign.

"The campaign is an enthusiastic modern-day musical production, involving the
sharpest contemporary artists like Dan the Automator and Michael Gracey,"
stated Remi Babinet, the founder of BETC Euro RSCG and global creative
director of the Euro RSCG network. "It makes use of a number of platforms:
music, film, internet and design and reinforces Evian's position as an
influential, contemporary worldwide brand."

Evian's new Web site, www.evianliveyoung.com (also accessible via
www.evian.com) hosts the two viral films and other digital teasers such as:
the audio remix, "making-of" clips, and "interviews" with select babies from
the film sharing anecdotes from the set.

In addition to the television and online debut this summer, the "Live
Young(TM)" campaign will be featured at upscale consumer events around the
world, including the Evian Masters Women's Golf tournament in July and the US
Open Grand-Slam tennis tournament in August through September.

About Evian Natural Spring Water
Bottled since 1826, Evian Natural Spring Water is the world's #1 brand of
premium natural spring water. Every drop of Evian takes over 15 years to
filter through mineral rich glacial sands in the pristine French Alps. Bottled
at the source in a state of the art facility, Evian comes from the Cachat
Spring located on the Southern shore of Lake Geneva, in the town of
Evian-les-Bains. Evian provides a uniquely balanced mineral composition and
subtle flavor as a product of its unhurried journey.

Today, Evian Natural Spring Water is a brand of Danone, a global leader in the
food industry and a leading producer of packaged water, dairy, baby nutrition
and medical nutrition products. The mission of Danone is to bring health
through food to as many people as possible. Evian first entered the U.S.
market in 1978, where it was served in the finest bars and restaurants in
distinctive glass bottles, and is now accepted as the most premium natural
spring water for those, including many of the entertainment industry's elite,
who like to treat themselves to the very best.

More information can be found on Evian's Web sites: www.Evian.com and
www.ShopEvian.com.

SOURCE Evian Natural Spring Water

Cameryn Mercurio, MS&L, +1-212-468-3469, Cameryn.Mercurio@mslworldwide.com