Sony Unveils World's First Wi-Fi Digital Camera With Web Browser

Cyber-Shot Camera Lets You Share Your Memories in the Moment

LAS VEGAS, Jan. 8 /PRNewswire/ -- (CES Keynote) -- With a focus on making
photo sharing easier and more convenient, Sony today introduced the world's
first Wi-Fi(R) enabled digital camera that uploads photos and videos to Web
sites through any public hotspot due to its built-in Web browser.

The new Cyber-shot DSC-G3 digital still camera answers one of the most
pressing needs for photo enthusiasts: how to share those amazing photos and
video clips of family, friends and events as soon as you shoot. The Cyber-shot
camera makes it easy to upload images and video directly to popular photo and
video sharing sites wherever a Wi-Fi connection is available.

"Research shows that our customers greatly value sharing images and video
clips, but they often forget or don't have enough time if they wait to get
home to upload images," said Phil Lubell, director of digital camera marketing
at Sony Electronics. "Our new Cyber-shot DSC-G3 camera provides the simplicity
and convenience of sharing in the moment, while the impulse is still fresh in
people's minds."

The camera can wirelessly connect to any public hotspot, including hotels,
restaurants, coffee shops and airports. Like a computer, the camera can
connect to free or fee-based hotspots, as well as to secure and unsecured
access points.

The new DSC-G3 model comes with complimentary AT&T Wi-Fi access to Sony's Easy
Upload Home Page until Jan. 31, 2012. It includes Wi-Fi access at thousands of
AT&T hotspots across the United States, including Starbucks(R), selected book
stores and major quick-serve restaurant locations, as well as hundreds of
upscale hotels and airports.

"By collaborating with Sony to launch the first digital still camera with a
built in Web browser and embedded access across the entire AT&T Wi-Fi service
network, we're enabling consumers to gain quick and convenient access to
Sony's Easy Upload Homepage through thousands of AT&T Wi-Fi hotspots across
the country," said Glenn Lurie, president of AT&T's emerging device
organization. "The wireless capabilities and cutting-edge features of the G3
camera with the reliable coverage of AT&T's Wi-Fi network offers a unique
consumer experience."

Uploads Made Easy
The new camera makes it easy to connect to the Internet and upload images. By
pressing the WLAN button on the camera, you can open its embedded Web browser.
After connecting to the Internet via wireless access points, the camera
automatically navigates to the Sony Easy Upload Home Page, which includes
direct links to photo sharing sites like Shutterfly(TM) and Picasa(TM) Web
Albums; video sharing sites like YouTube(TM) and Dailymotion(TM); and a photo
and video sharing site, such as Photobucket(TM). Also, the DSC-G3 camera
allows you to access other sharing sites for uploading photos and videos
through its Web browser.

Through the Sony Easy Upload Home Page, you can send e-mail notifications from
the sharing Web sites to let friends and family know that you have posted new
images and videos for viewing. This is perfect for sharing with loved ones
that were not with you when you took the pictures or shot the videos.

When friends and family are nearby, you can use the camera to access photos
you may have already uploaded to sharing sites and display them on its high
resolution 3.5-inch LCD screen.

The camera supports DLNA (Digital Living Network Alliance) guidelines. By
connecting to such DLNA-compatible devices as Sony BRAVIA(R) televisions via
access points, photos in the camera can be played back with high-definition
quality. In addition to BRAVIA TVs, the camera can connect to other
DLNA-compatible devices, such as Sony VAIO(R) PCs.

Smart Camera
In addition to its wireless sharing capabilities, the new camera is built for
high-performance imaging. The 10-megapixel camera is about three-fourths of an
inch thin and includes a 4X optical zoom Carl Zeiss(R) Vario-Tessar lens.
Although compact enough to fit in the camera's slim dimension, this lens
provides excellent sharpness and color accuracy.

The Intelligent Scene Recognition(TM) feature automatically identifies a total
of eight types of scenes -- backlight, backlight portrait, twilight, twilight
portrait, twilight using a tripod, portrait, landscape and macro -- and
automatically optimizes camera settings for each challenging shooting
situation, taking an additional shot in low and bright light scenarios.

With Sony's Face Detection technology, the DSC-G3 camera detects faces in a
scene and adjusts auto focus (AF), auto exposure (AE), flash and white balance
accordingly. It can also distinguish between children and adults, allowing
users to to prioritize faces according to their preference.

Combining the Intelligent Scene Recognition feature with Face Detection
technology, the camera includes an anti-blink function that helps make
closed-eye photos a thing of the past. The camera automatically takes two
shots and then determines whether the subject(s) have closed eyes. It will
record images with open-eyed subjects. If both pictures have subject(s) with
closed eyes, the cameras will record one and display a warning so you can try
again.

Sony's Smile Shutter(TM) technology automatically captures a smile the moment
it happens. You can use the adult or child priority setting when shooting
scenes containing both adults and children, and the camera will distinguish
one face from another.

The camera's Dynamic Range Optimizer (DRO) determines the best exposure and
contrast settings in almost any shooting environment, giving images a natural
look with clearer details that match what you see with your naked eye. DRO
also balances the contrast in scenes with strong highlight and shadow,
recovering detail normally lost in shadow areas. Combining the benefits of
Optical SteadyShot(TM) image stabilization with high sensitivity mode, Sony's
Double Anti-blur feature helps reduce camera shake blur, especially when there
is low light.

Photo Library
The Cyber-shot DSC-G3 model is also a "photo album in your pocket" and has 4GB
of internal memory that can store nearly 1,000 full-resolution or 40,000
VGA-quality photos. The 3.5-inch (measured diagonally) wide touch panel Xtra
Fine LCD(TM) screen is perfect for photo-like viewing with high contrast and
wide-angle viewing. This Xtra Fine LCD screen delivers high resolution images
(921,600 dots) that is approximately four times higher than conventional LCDs.

The camera also makes it easy to sort thousands of images. While shooting,
images are organized automatically in albums by date. All images in an album
can be displayed simultaneously as thumbnails on the screen, and the desired
image can quickly be selected.

There are four ways to view photos: standard folder view, date view, favorites
and event view. Images can be stored and managed on both the camera's 4GB
internal memory and an optional Memory Stick(R) media card.

In addition to the in-camera organization and search functionality, bundled
Picture Motion Browser (PMB) software allows you to quickly organize images on
a compatible PC. The software lets you search and organize images by event or
face, and you can display images in calendar or chronological views organized
into folders.

Pricing and Availability
The Cyber-shot DSC-G3 camera is now available in black for about $500. The
camera and a range of accessories can be purchased online at sonystyle.com, at
Sony Style(R) retail stores (www.sonystyle.com/retail), at military base
exchanges and at authorized dealers nationwide.

SOURCE Sony Electronics Inc.

Linda Barger of Sony Electronics Inc., +1-858-942-2986,
linda.barger@am.sony.com; or Lorena D'Amato of Paine PR, +1-212-613-4918,
ldamato@painepr.com, for Sony Electronics Inc.