ZAM Launches The BFF Report Web Series

No Holds Barred MMO Reviews with Comedic Commentary
LOS ANGELES--(Business Wire)--
ZAM, LLC (ZAM) today announced the launch of its new web series The BFF Report.
The BFF Report offers viewers an unfiltered look at some of the MMO industry`s
most popular and anticipated games. Each month, Mike "Fony" Bailey will focus on
a new game, which will be dissected in four weekly segments airing on ZAM every
Thursday. Mike will provide the audience with a snapshot of what they can expect
from a game including: character creation, starting zones, special features, PVP
and other key game play elements.

"It`s an amazing opportunity to be able to collaborate with ZAM and connect with
such a highly qualified and engaged audience of gamers," said Mike "Fony"
Bailey. "The BFF Report provides a great platform to deliver information that
has been excluded from developer press write ups and other gamer reviews. It
allows me to offer an unbiased analysis of all the tools that are essential to a
players` experience when starting a new MMO."

The BFF Report premiere webisodes will focus on Cryptic`s Champions Online and
set the stage for Mike`s unbiased and no holds barred review style. Each episode
is between four and five minutes and builds on the previous week`s content.

"What we liked about Mike`s approach is that reviews are not only educational
and insightful, but entertaining, as well. Mike`s energy and enthusiasm are
infectious and are sure to keep audiences captivated," said Ryan Bohmann,
President, Content Division for ZAM. "We felt that The BFF Report was the
perfect vehicle to extend ZAM`s industry expertise to video."

ZAM is known for its daily MMO gaming news coverage, extensive game data, forums
and content. It is free to use and has additional premium offerings available to
subscribers.

About ZAM

ZAM Media operates the largest and longest running family of sites dedicated to
information and community for the Massively Multiplayer Online gamer. ZAM`s
family of sites currently includes Wowhead, Thottbot, Allakhazam, ZAM, MMOUI and
Online Gaming Radio. Its first site, Allakhazam.com was founded in 1999 and
serves as the backbone of its community. The ZAM family of sites covers more
than 250 titles, such as World of Warcraft, EverQuest II, Warhammer and Final
Fantasy XI. ZAM strives to deliver the most engaging sites, message boards and
community tools. The sites are serve over 680 million pageviews a month and 17
million uniques across the sites, (January `09, Google Analytics). ZAM continues
to put resources behind its content and technology initiatives to maintain its
position as an innovative industry leader. With offices in Los Angeles, the
company maintains a large network of contributors spread around the country and
globe-a network that favors expertise and dedication above location. The company
is backed by Goldman Sachs and Oak Investment Partners as well as a number of
other investors.

ZAM, LLC
Allison Conkright
310-481-6916
aconkright@zam.com

Copyright Business Wire 2009