Mobile TV Subscribers to Number 462 Million by 2012, ABI Research Finds

Thu Jan 24, 2008 10:02am EST
 
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NEW YORK--(Business Wire)--As mobile TV services expand over the next five years, ABI
Research sees the total number of subscribers growing to 462 million,
driven in large part by the expansion of 3G networks, and flat-rate
plans for mobile video. The build-out of mobile video delivery
networks and an increase in the amount of available content will also
contribute to the market's growth.

   "Mobile operators' sustained investment in video delivery will
continue to be rewarded by subscribers' growing adoption rates,
particularly as they upgrade to new video-capable handsets," says
research director Mike Wolf. "Consumers are being increasingly enticed
by better experiences through more powerful and larger screens as well
as by a widening array of subscription options."

   ABI Research sees the Asia-Pacific region as the overall leader in
the adoption of mobile video services. The number of subscribers to
mobile video services in Asia-Pacific will grow from 24 million in
2007 to more than 260 million by 2012. High levels of penetration will
occur in both Japan and South Korea, each a leading market in mobile
video services, while China and India will both contribute
significantly to the overall total due to very large subscriber
populations, even though the overall penetration of video services
will remain much lower than in more technologically advanced
countries.

   "South Korea and Japan will continue to lead worldwide, while some
countries in Western Europe will also continue to see strong growth,"
notes Wolf. "North America will also see some strong uptake as more
services become available in 2008 with the launch of AT&T's MediaFLO
service, the continued expansion of Verizon Wireless' MediaFLO
subscriber base, and the growth of on-demand mobile video services."

   ABI Research's recent study "Mobile TV Services"
(http://www.abiresearch.com/products/market_research/Mobile_
Broadcast_Video) provides an overview of the mobile TV and video
industry. It not only illustrates the entire ecosystem, but identifies
and addresses the unmade decisions facing all players in this arena.
From this analysis, it determines the most likely scenarios and
constructs fundamental usage and revenue forecasts.

   It forms part of four of the company's subscription Research
Services: Digital Media
(http://www.abiresearch.com/products/service/Digital_Media_Research
_Service), Mobile Content
(http://www.abiresearch.com/products/service/Mobile_Content_Research
_Service), Mobile Devices
(http://www.abiresearch.com/products/service/Mobile_Devices_Research
_Service), and Mobile Operators
(http://www.abiresearch.com/products/service/Mobile_Operators_Research
_Service).

   Long URLs in this release may need to be copied/pasted into your
Internet browser's address field. Remove the extra space if one
exists.

   ABI Research is a leading market research firm focused on the
impact of emerging technologies on global consumer and business
markets. Utilizing a unique blend of market intelligence, primary
research, and expert assessment from its worldwide team of industry
analysts, ABI Research assists hundreds of clients each year with
their strategic growth initiatives. For information, visit
www.abiresearch.com, or call +1.516.624.2500.

ABI Research
Nicole Fabris, +1-516-624-2542
pr@abiresearch.com

Copyright Business Wire 2008

 

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