VideoLink Deploys Flimp(R) eVideo Marketing Platform to Promote Launch of New Website

VideoLink Deploys Flimp(R) eVideo Marketing Platform to Promote Launch of New
Website
Promotion uses innovative new video based email solution

HOPKINTON, Mass., July 9 /PRNewswire/ -- VideoLink launched an innovative Web
video marketing campaign earlier this month to promote the launch of their new
website. The campaign, which relies on Flimp(R) Rich Media, the video
marketing platform developed by Flimp Media, reached some 5,000 email inboxes.

To date, the campaign has been tremendously successful. 63.95% of those who
viewed the video watched it to completion, and 33.42% clicked on a response
link in the videosite. The average viewing time was one minute and thirty-six
seconds, which is particularly impressive considering the embedded video was
only forty-nine seconds long. By way of comparison, the average email viewer
will only spend eight seconds reading an email. Viewers spent a total of 10
hours and four minutes on VideoLink's Flimp-powered rich media landing page.

Flimp Rich Media, combined with the email distribution services of Emma,
provided VideoLink with a powerful, easy to use platform for Web video email
campaigns. VideoLink used Flimp's patent-pending rich media drag-and-drop user
interface to create a videosite to promote the launch of their website, and
used Emma to alert its customers via email. VideoLink is now tracking the
success of the campaign using Flimp's robust rich media viewer analytics
tools.

"Flimp gives us an easy-to-use online studio and a dynamic method to
distribute video landing pages to our e-mail marketing audience," said Marty
DeLoreto, Sales Manager at VideoLink. "The fact that we were able to use Emma,
which we have been using successfully for three years, made it that much more
desirable for us. We found the combined metrics provided by both Emma and
Flimp to be outstanding, and we plan to implement a quarterly Flimp campaign
for our customers."

VideoLink's Flimp-powered interactive videosite provides text and video
information about the launch of their website, incorporates links to the site
itself, and invites potential customers to learn more about VideoLink. Because
Flimp Rich Media is compatible with Emma, VideoLink was able to send
video-based emails directly from their Emma account, and then track individual
viewer statistics by email address from the Flimp Rich Media platform.

"We're thrilled to hear about VideoLink's success using email and video
together to promote their new (and rather fabulous) site," said Suzanne
Norman, director of community relations at Emma. "Video and email pair so
nicely together. A well crafted video gives you a personal, interactive way to
share content with your subscribers, and email's perfect for promoting it
quickly and broadly. And of course, by using Emma and Flimp, seeing all the
juicy numbers of who clicked and watched it doesn't hurt, either."

Web video marketing has proven to be an effective way to compliment
traditional email marketing campaigns. With Flimp On-Demand, marketers can
quickly and affordably create interactive video landing pages using Flimp's
user-friendly interface, distribute them using any of the supported email
service providers, and measure effectiveness with Flimp's powerful analytics
tools.

About Flimp Media
Flimp Media is a pioneer in the development of rich media analytics technology
and audiovisual marketing and messaging solutions for online direct marketing,
communications and sales. FLIMP, which stands for Flash Interactive Marketing
Platform, enables non-technical users to quickly create, edit, distribute,
track and report video based marketing and messaging campaigns without any
programming or IT resources required. The Flimp platform offers users a simple
and low cost solution for video email marketing with viewer analytics. For
more information, visit www.flimp.net.

About VideoLink
VideoLink, headquartered in Newton, MA, is a leading provider of broadcast and
production services to major worldwide networks and corporations. VLCreative,
the strategic marketing group of VideoLink, offers services including
marketing communications, customized video solutions, and event production.
VideoLink also designs and operates ReadyCam(R), a custom, remotely-controlled
studio that can be installed in your office, conference room or location of
choice. VideoLink's multi-camera, live-shot studio facilities are located in
Boston, Baltimore and Philadelphia and its fleet of mobile satellite uplink
trucks covers events from the mid-Atlantic and Northeastern United States.

About Emma(R)
Emma is a Web-based service that helps organizations communicate and market in
style. Designed with small and mid-sized businesses, non-profits and agencies
in mind, Emma makes it easy to create attractive email campaigns and online
surveys, send to large opt-in audiences, and track the response in real time.
Launched in 2002, Emma currently powers the emails of Gibson, New York
University, Life is Good, MIT, YoungLife, NPR's Car Talk radio show, and more
than 20,000 stylish organizations around the U.S. and abroad. To learn more,
visit www.myemma.com.

SOURCE Flimp Media

Jenn O'Meara of Flimp Media, +1-508-435-5220, jomeara@flimp.net, or Marty
DeLoreto of VideoLink, +1-617-340-4205, marty.deloreto@videolink.tv, or
Rachael Kahne of Emma, Inc., +1-800-595-4401, rachael@myemma.com