Belgrave Trust Sparks Innovation in Carbon Offsetting for Individuals, Taps Power and Speed of Global Markets

7% of World`s Wealthiest Responsible for 50% of Global Carbon Emissions

First Service Of Its Kind Service Targets Key Group Of Leaders And Trendsetters
NEW YORK--(Business Wire)--
BelgraveTrust today unveiled a first of its kind membership service designed to
help individuals live carbon neutral. Based on the founding principles of
commitment to diversification, innovation driven solutions to climate change,
and efficiency for its users; the web-based service manages and retires carbon
offsets to counter members` monthly emissions using an actively managed
portfolio of high quality offset projects, and a robust calculator that's a leap
forward in efficiency and breadth of measurement. With the wealthiest 7% of
individuals responsible for over half of the world`s greenhouse gas emissions,
taking action at the individual level right now is as essential as action at the
government level. Belgrave Trust gives individuals a comprehensive way to live
carbon neutral, today.

"When there's a demand, markets have proven their ability to deliver solutions
efficiently, rapidly, and globally," said Founding Member Jeff Stewart,
illustrating Belgrave Trust`s vision. "Because carbon offsets fund the
development of alternative solutions, our members don`t just reduce global
emissions, they also drive innovation."

Belgrave Trust`s members make a monthly commitment based on the carbon footprint
of their lifestyle using Belgrave Trust`s breakthrough calculation engine to
determine their impact, from basics to high-emitting activities and hobbies.
Optimized for accuracy, efficiency and ease of use, the calculation engine`s
algorithm is a combination of sophisticated modeling based on actuarial
principles, and the consensus methodology of the scientific community.

As a new member first calculates their footprint, they instantly see how their
choices directly impact their emissions, encouraging responsible mitigation.
Belgrave Trust also makes it easy to give the gift of living carbon neutral
through its online portal.

"The very first thing we did was reach out, convene focus groups and interviews,
and talk to real people." said Founding Member Nicholas Baily "We were surprised
to find that many among the affluent have been deeply concerned about climate
change long before it became mainstream, but that no one was engaging this group
in a way that matched their values. Our members don't just want to reduce, they
want to live a completely carbon neutral life."

Belgrave Trust represents a notable evolution, drawing on best practices from
the worlds of business, actuarial science and high-end consumer service in order
to help individuals measurably address climate change. The service`s actively
managed portfolio is diversified, subject to intense review, and relies on the
most trusted verification standards for all offset projects selected.

Through diversification comes strength and confidence, as members are assured
that if for any reason certain projects don't reach their potential, allocations
are shifted elsewhere in real time. And through innovation funding, Belgrave
Trust is able to support experimental technologies and help provide the
incentives necessary to bring about game-changing solutions.

A community of leaders, Belgrave Trust`s membership shares a set of common
values. Founded on the principles of ease through simplicity, innovation via
markets, and strength from diversification, Belgrave Trust is a single point
choice that is the most efficient and effective way to live carbon neutral.

To comprehensively measure your carbon footprint in minutes (no commitment
necessary) and become a member visit Belgrave Trust at
http://www.BelgraveTrust.com.

Note to editors: If you are interested in viewing additional information on
Belgrave Trust, please visit our online press room where you can find background
information, image files, and details on carbon offset projects in the
portfolio.

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http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6091788&lang=en

Belgrave Trust
Nicole Shore, 201-863-1753
Nicole.Shore@zerotosixtycommunications.com

Copyright Business Wire 2009