Blog of Carnival's Senior Cruise Director John Heald Approaching Two Million Visitor...

Blog of Carnival's Senior Cruise Director John Heald Approaching Two Million
Visitor Mark
Daily Traffic to Site Has Increased 55 Percent Over Past Month

MIAMI, April 8, 2008 /PRNewswire-FirstCall/ -- The blog of Carnival Cruise
Lines' Senior Cruise Director John Heald continues to set new milestones, with
the number of total hits approaching two million and daily visitors increasing
55 percent over the past month. Heald's blog can be accessed via
www.carnival.com or www.johnhealdsblog.com.
The dramatic increase in traffic can be attributed to interesting and
entertaining new postings focusing on Carnival's upcoming European and Alaska
cruise seasons, as well as additional exposure through various cross-
promotional opportunities.
The new content includes Heald's humorous account of his recent trips to
Denmark and Finland to research shore excursion choices for the new Carnival
Splendor's inaugural Northern Europe cruises this summer, and a daily journal
from Chris Roberts, cruise director aboard the Carnival Spirit, who offers his
own unique perspective in preparing for the vessel's Alaska program that kicks
off in May.
Through their on-line postings, Heald and Roberts not only provide readers
with valuable information on two highly attractive and popular "Fun Ship"
cruise destinations but also keen insight into the countless hours of work
that takes place behind the scenes in creating fun and exciting landside
experiences for Carnival guests.
"Over the past few months I have tried to include new features such as
Chris Roberts' unique and colorful insights into Alaska, which has been very
well received by readers. I am flabbergasted by the continued popularity of
the blog and plan on writing for a long time to come. Thanks to everyone who
takes their valuable time to have a look at my thingy every day," Heald said.
Originally launched as part of the Carnival Freedom's inaugural European
cruise season, Heald's engaging personality and candid commentary proved so
popular that he continued writing the blog, which celebrated its one-year
anniversary last month.
Heald has posted near-daily reports while traveling through Europe in
preparation of the arrival of the Carnival Splendor. He will serve as that
ship's senior cruise director throughout its Northern Europe, Mediterranean
and Caribbean programs.
Within the blog, Heald regales readers with entertaining and often
poignant stories about the people and places he comes in contact with on a
daily basis, all with his offbeat wit and deadpan humor.
The popularity of the blog has led to the second annual "John Heald's
Bloggers Cruise" aboard the Carnival Fantasy from New OrleansFeb. 7-12, 2009,
which looks to match the success of the first Bloggers Cruise earlier this
year that attracted more than 800 of Heald's most ardent fans.
Carnival Cruise Lines, a unit of Carnival Corporation & plc
(NYSE/LSE: CCL; NYSE: CUK), is a proud member of the exclusive World's Leading
Cruise Lines. Our exclusive alliance also includes Holland America Line,
Princess Cruises, Cunard Line, Costa Cruises, and The Yachts of Seabourn.
Sharing a passion to please each guest, and a commitment to quality and value,
our member lines appeal to a wide range of lifestyles and budgets. Together,
we offer exciting and enriching cruise vacations to the world's most desirable
destinations.
SOURCE Carnival Cruise Lines

Jennifer de la Cruz or Tim Gallagher of Carnival Cruise Lines,
+1-800-438-6744, or +1-305-599-2600 ext. 16000