Bluefly to Hold Conference Call and Webcast on May 7, 2008 to Discuss First Quarter...

Bluefly to Hold Conference Call and Webcast on May 7, 2008 to Discuss First Quarter Results

NEW YORK--(Business Wire)--
Bluefly, Inc. (NASDAQ Capital Market: BFLY), a leading online
retailer of designer brands, fashion trends and superior value
(www.bluefly.com), announced today that it will release its first
quarter 2008 financial results at the close of market on May 7, 2008.
The Company will hold a conference call to discuss these results at 5
p.m. EDT on May 7, 2008, which will be broadcast live via webcast.

Investors can access the conference call webcast at
www.investor.bluefly.com. Melissa Payner-Gregor, Chief Executive
Officer, and Barry Erdos, President and Chief Operating Officer, will
host the call.

A replay of the webcast will be available for 30 days on the
Company's corporate website at www.investor.bluefly.com.

About Bluefly, Inc.

Founded in 1998, Bluefly, Inc. (NASDAQ Capital Market: BFLY) is a
leading online retailer of designer brands, fashion trends and
superior value. Bluefly is headquartered at 42 West 39th Street in New
York City, in the heart of the Fashion District. For more information,
please call 212-944-8000 or visit www.bluefly.com.

Investors:
Bluefly, Inc.
Barry Erdos, President and COO
212-944-8000 ext. 360
barry.erdos@bluefly.com
or
Press:
Paul Wilmot Communications
Samantha Kain, 212-206-7447 ext. 25
skain@greatpress.com

Copyright Business Wire 2008