Muscle Flex Launches Its New Website at MuscleFlexInc.com

LOS ANGELES, CA, Nov 04 (MARKET WIRE) --
Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that it has launched
its new corporate website at www.MuscleFlexInc.com. Muscle Flex is in the
process of re-designing all of its online sites and properties to reflect
a consolidated and focused marketing and image brand.

"We are re-designing all of our media heading into the national release of
the Beagle StepFit Pedometer and the BUDDY Tablet Caddy so that it is
consistent with its imagery and branding across all of our products,
Muscle Flex and my role as the spokesperson," replied Danny Alex, CEO and
Founder of Muscle Flex. "It's a huge task and we are working round the
clock to continue the process. Every Muscle Flex media piece that the
consumer has exposure to must exceed their expectations or at the very
least, meet them. Investors can expect a lot of new media pieces being
released in the very near future as we fine tune the Muscle Flex image
and initial brand exposure to the public."

Muscle Flex just released the Muscle Flex(R) Beagle StepFit(TM) 2-minute
commercial and one-page landing page at www.BuyTheBeagle.com. Muscle Flex
is releasing the Beagle StepFit(TM) 2-minute direct response commercial
simultaneously with the BUDDY Tablet Caddy(TM) later in November 2009 on a
North America broadcast.

Muscle Flex carefully considers the script, content and production quality
of each commercial and is focused on developing 3 distinct brands; 1) The
Muscle Flex corporate brand, 2) The host, Danny Alex, 3) The product that
is the subject of the 2 minute spot. Muscle Flex provides no compromise in
the quality, energy, entertainment value and delivery of the product
message in each Muscle Flex commercial.

Muscle Flex expects to debut the BUDDY Tablet Caddy 2-minute commercial
shortly as final touches are made on the final edit.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company
that develops exciting brands and new products to market using direct
response TV advertising and commercials as well as cutting edge brand and
image marketing through the creation of television media content for
network and cable television distribution.

This press release contains forward-looking information within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934 and is subject to the Safe Harbor created
by those sections. This material contains statements about expected future
events and/or financial results that are forward-looking in nature and
subject to risks and uncertainties. Such forward-looking statements by
definition involve risks, uncertainties and other factors, which may cause
the actual results, performance or achievements of Muscle Flex Inc. to be
materially different from the statements made herein. "Muscle Flex" is a
Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The
Beagle StepFit" are Trademarks of Muscle Flex Inc.

Contact
Danny Alex
CEO
Phone: 310-717-1003
Email Contact
www.MuscleFlexInc.com (Corporate)
www.BeagleStepFit.com (Product)
www.BUDDYTabletCaddy.com (Product)
www.MuscleFlexVATA.com (Product)
www.MySpace.com/TheMuscleFlex
www.Twitter.com/MuscleFlex

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