Mandy Moore Is Latest Customer To Share Her Personal Success With Proactiv(R) Solution

Thu Nov 5, 2009 11:00am EST
 
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Mandy Moore Is Latest Customer To Share Her Personal Success With Proactiv(R)
Solution
The multi-talented star turned to Proactiv to take control of her adult acne



PALM DESERT, Calif., Nov. 5 /PRNewswire/ -- Guthy-Renker announced today that
multi-talented actress, songwriter and recording artist, Mandy Moore joins the
growing community of famous faces who rely on Proactiv® Solution, America's
best-selling acne treatment to keep their skin clear. Proactiv will feature
Moore in television spots and other marketing campaigns sharing her personal
experience fighting acne.    

"Never having acne as a teenager, clear skin wasn't something I really thought
about," said Moore. "However, when I started breaking out, literally
overnight, I was caught off guard. I didn't want to go out, I would cancel or
re-arrange plans, and I was extremely self-conscious. It was terribly
restraining."

Moore turned to Proactiv after trying numerous products including some
recommended by her dermatologist.  "Nothing worked, and it started to really
worry me that this was a condition that I'd have to walk around with forever,"
said Moore. "That's when I started using Proactiv, and the results were almost
immediate. I'm so grateful to have my skin back. I like feeling like myself
again, where I don't even have to think about my face or skin whatsoever, and
I'm happy to share my story."

"We love telling Mandy's story.  She is a real Proactiv customer, and that's
what gives her story credibility," said Lenny Lieberman head of GR Studio,
which oversees all production for Guthy-Renker. "What is especially
interesting is that she took it upon herself to document her transformation.
She started taking photos of her broken-out skin on day one, just before she
started using Proactiv, and continued to take more photos as she progressed. 
So, it's as real as it gets. You can see literally in 'real time' the
progression of Mandy's skin from broken out to clear, using Proactiv."

"All of Proactiv's endorsers - whether they are celebrities, like Mandy, or
everyday people - are real customers who had a problem with acne and found
their solution in Proactiv.  We pride ourselves in the ability to reach the
consumer with their inspiring, and down to earth, stories," said Greg Renker,
co-Founder and co-Chairman of Guthy-Renker.  "Proactiv is well known for using
real customers in its ads, and has done so for more than 15 years."

Proactiv Solution, the world's best selling acne system, is a leader in acne
prevention and treatment specifically formulated to offer consumers a lifetime
of smooth, clear, healthy-looking skin.  Developed by leading dermatologists,
Drs. Katie Rodan and Kathy Fields, Proactiv utilizes Combination Therapy(®) to
directly target the root causes of acne - bacteria, oil production, and dead
skin cell build up - Proactiv heals and soothes acne prone skin.  Proactiv
clears existing blemishes, addresses inflammation and redness, and prevents
new breakouts from occurring. Proactiv Solution has a complete line of
products, beyond the 3-Step System, including moisturizers, sunscreens, spot
treatments and body washes formulated for acne prone skin.

In addition to being successfully used by millions of women, men and teens for
nearly 15 years, Proactiv's 3-Step System and many products in the brand's
extensive skin care line have been recognized with 27 coveted awards and
honors from the beauty and health industry. Proactiv Solution is distributed
by Guthy-Renker and can be purchased by calling (800) 950-4695 or online at
www.proactiv.com.

About Guthy-Renker

Guthy-Renker is one of the largest and most respected direct marketing
companies in the world, with distribution in 61 countries.  Since 1988,
Guthy-Renker has discovered and developed dozens of well-loved, high quality
consumer products in the beauty, skincare, entertainment and wellness
categories.  Known for moving, award-winning productions and marketing
campaigns featuring some of today's biggest stars, Guthy-Renker has been
credited with transforming the broadcast direct marketing industry.  

Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry
standards for trust, integrity and best practices and have been invited to
testify before regulators to help shape industry governing policies. Greg
Renker, a founding member of the Electronic Retailing Association, was elected
the first chairmen of the Executive Committee and Board of Directors of the
organization, for which he now serves as Chairman Emeritus.  

Nearly 15 years ago, Guthy-Renker introduced Proactiv Solution leveraging its
unique style of marketing to bring a revolutionary new approach to acne
treatment direct to consumers.  Proactiv has become a best selling acne
treatment all over the world, helping millions achieve the goal of clear skin.


Guthy-Renker has a superior track record of customer satisfaction for more
than 20 years.  Its direct to consumer model allows consumers to purchase
products at a guaranteed low monthly price with generous extended return
policies. 

Guthy-Renker is headquartered in Palm Desert, CA; and has offices in Santa
Monica, CA; San Francisco, CA; London; Beijing; Tokyo; New Zealand; and
Sydney, Australia.  




SOURCE  Guthy-Renker

Traci Tournoux, HealthStar Public Relations, +1-646-722-8830,
ttournoux@healthstarpr.com, or Corrie Murphy, Guthy-Renker, +1-310-581-6254

 

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