Biosciences Firm Goes Live With CloudCraze Framework for eCommerce

LI-COR and EDL Consulting make global orders of biotechnology and
environmental research solutions available 'in the Cloud'

CHICAGO and LINCOLN, Neb., Nov. 5 /PRNewswire/ -- EDL Consulting, a leading
technology services firm today announced that LI-COR Bioscience's biotech
reagents and consumables and environmental products are now available online
in the Cloud via EDL's CloudCraze eCommerce application.

Using the Force.com cloud computing development platform, CloudCraze offers an
efficient way to manage the LI-COR eCommerce site for academic, commercial,
and pharmaceutical research teams looking for novel ways to advance the
discovery process. CloudCraze is the first eCommerce application to be listed
on the Salesforce.com AppExchange.

"We simply could not accomplish our business goals with our old site, and it
would have taken years to scale up. We launched two new storefronts, in about
nine weeks, each custom-tailored to different target markets," said Sean
Harrison, LI-COR eCommerce project manager. "Because we have an existing
Salesforce.com CRM system, the integration of our eCommerce data was seamless.
We can now use real-time metrics to guide our future business planning,"
Harrison noted.

"CloudCraze is the culmination of 10 years of our experience building
eCommerce solutions for enterprise clients. We've now extended that experience
into the Cloud," says EDL Consulting CEO, Bill Loumpouridis. "With CloudCraze,
Cloud-based business transactions are now a natural extension of core
enterprise applications," said Loumpouridis.

"In addition, LI-COR's use of CloudCraze in the biotech vertical further
legitimizes the use of the Force.com platform for enterprises in other
industries with complex, sophisticated product portfolios," said Loumpouridis.

About CloudCraze
Developed by EDL Consulting, CloudCraze significantly reduces the time and
expense of eCommerce application development by taking it from an on-premise
model to a Cloud computing model. A partner of Salesforce.com, EDL Consulting
offers eCommerce best practices on the Force.com platform. EDL is specializes
in the integration of CRM, eCommerce and business intelligence solutions to
improve business performance. See www.cloud-craze.com.

About LI-COR Biosciences
LI-COR Biosciences is a leader in the design, manufacture, and marketing of
integrated instrument systems for plant biology, environmental research,
biotechnology, and drug discovery. Founded in 1971, the privately held company
is based in Lincoln, Nebraska with subsidiaries in Germany and the United
Kingdom. LI-COR systems are used in over 100 countries and are supported by a
global network of offices and distributors. For further information see:
www.licor.com or the eCommerce site: http://tinyurl.com/yzmbnoh.

SOURCE EDL Consulting

Lisa Harris of EDL Consulting, +1-847-512-4914, ext. 3,
lisa.harris@edlconsulting.com, for CloudCraze; or Doc Chaves, +1-402-467-0750,
doc.chaves@licor.com, for LI-COR