End Zone Frenzy: Upper Deck Sponsors Super Bowl Touchdown Dance Video Contest

Winning entry for 'Best Celebratory Dance' earns trip for two to Super Bowl
XLII!

CARLSBAD, Calif., Dec. 20 /PRNewswire/ -- The Upper Deck Company is
sponsoring a once-in-a-lifetime opportunity for two lucky football fans to
attend the biggest game of the year! That's right; a pair of tickets to Super
Bowl XLII in Glendale, Arizona, along with airfare and hotel accommodations
for two awaits the winner(s) of the most original, entertaining touchdown
dance video entry in Upper Deck's first-ever "NFL TD Dance Challenge."
Contestants simply need to submit a videotaped representation of their
best touchdown dance and subsequent celebration on or before January 11, 2008,
to http://upperdecksweepstakes.magnify.net/. Entries can be between 30 seconds
and two minutes in length and good taste is encouraged. Taping locations can
include actual football fields (with end zones and goalposts), grassy back
yards, and even local beaches. The backdrops used will be part of the creative
process to be decided by the individual videographers. Use of interesting
scenery and unique dialog -- "touchdown rants" -- will be additional parts of
the challenge. Upper Deck will prescreen each of the video entries as they are
uploaded to the site and any that contain inappropriate gestures and/or
language will not be posted for public viewing.
"We think this is a terrific opportunity to reward passionate football
fans for their loyalty and creativity," said Kerri Stockholm, Upper Deck's
director of Sports Marketing. "Football fans and collectors alike will no
doubt have a great time putting their touchdown dance videos together and
submitting their entries. And two tickets to the Super Bowl in February
represent a once-in-a-lifetime grand prize."
The odds of winning the grand prize are contingent upon the number of
entries received. An internal group comprised of Upper Deck employees will
serve as the judging committee. Employees of the Upper Deck Company and their
immediate family and household members are not eligible to participate. For
complete rules and regulations, please visit:
http://upperdecksweepstakes.magnify.net/.
About Upper Deck
Founded in 1988, Upper Deck is a premier global sports and
entertainment-publishing company that delivers a portfolio of relevant,
innovative and multi-dimensional product experiences to collectors, sports and
entertainment enthusiasts. For more information about Upper Deck any of its
products, visit either http://www.upperdeck.com or
http://www.upperdeckstore.com.
SOURCE The Upper Deck Company

Terry Melia of The Upper Deck Company, +1-760-929-3055