CRH Medical Corporation Hires Hydrogen Advertising
Leader in Colorectal Health Treatment to Launch Nationwide
Marketing Effort
SEATTLE--(Business Wire)--
Fast-growing CRH Medical Corporation (CRH), the leader in the
treatment of hemorrhoids and other colorectal health issues, has
selected Hydrogen as its advertising and marketing partner. Hydrogen
was selected by CRH based upon the agency's proven ability to develop
strategically-sound, business-building marketing campaigns.
Currently with 17 Centers in 11 states, CRH plans to aggressively
expand its number of Centers for Colorectal Health. CRH has tasked
Hydrogen Advertising with development of a branding strategy for its
proprietary hemorrhoid banding system as well as an advertising
campaign that can be deployed throughout the country, supporting
Centers in each local market.
"CRH Medical Corporation has an exceptional business model and
delivers a superior technology and service to a great number of people
affected by hemorrhoids each year," said Rick Peterson, president,
Hydrogen Advertising. "Bringing more attention to CRH, its technology
and its treatment procedure is an opportunity for Hydrogen to help
improve the quality of people's lives while working with a great
company."
The centerpiece of CRH Medical Corporation is its patented
CRH-O'Regan Disposable Hemorrhoid Banding System. This unique banding
device virtually eliminates the need for surgical removal of
hemorrhoids, is minimally invasive and nearly painless. Most
importantly, the procedure is 99.1% effective in eliminating
hemorrhoids.
"CRH needed a marketing partner that not only understood the
health care field, but knew how to develop and implement
direct-to-consumer campaigns generating interest in a topic that is
not often talked about," said Edward Wright, chief executive officer,
CRH Medical Corporation. "After a comprehensive agency review process,
we're certain that Hydrogen has the passion and expertise to help
accelerate our business."
About Hydrogen Advertising
Founded in 2001 by a group of Seattle's most seasoned advertising
and marketing veterans, Hydrogen Advertising provides a full suite of
marketing services - Web marketing, non-traditional, broadcast, print,
media planning, PR, DM, campaign measurement, strategic planning - to
West Coast companies. The agency's forte is creating integrated
marketing programs that deliver specific outcomes. Among the agency's
clients are Precor, Kenworth Truck Company, AegisLiving, eBay and
Microsoft. www.hydrogenadvertising.com
About CRH Medical Corporation
CRH Medical Corporation specializes in the treatment of
hemorrhoids utilizing its proven treatment protocol and patented
proprietary technology. CRH's single use, disposable, hemorrhoid
technology is safe and highly effective in treating hemorrhoid grades
I - IV. CRH Medical Corporation employs two commercialization
strategies: First, it operates Centers for Colorectal Health
facilities in the United States specializing in the treatment of
hemorrhoids and fissures, and colon cancer screening. In addition, CRH
distributes its hemorrhoid banding technology, treatment protocols,
operational and marketing expertise as a complete, "turn key" package
directly to its partner physicians. The Company's goal is to establish
the CRH hemorrhoid technology as the standard for hemorrhoid
treatment.
For further information call Dean Linden, Corporate
Communications, CRH Medical Corporation at 604-633-1440 or
ir@crhmedcorp.com. Additional information may also be found by
visiting the Company's website at www.crhmedcorp.com or the SEDAR
website at www.sedar.com.
Hydrogen Advertising
Ray Vincenzo, 206-290-4431
rayv@hydrogenadvertising.com
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