Beef Industry Response to USDA Recall of Hallmark/Westland Meat Packing Company

WHO: Kim Essex, Vice President of Communications
National Cattlemen's Beef Association

WHAT: Kim Essex, a mother and beef industry expert, can answer
questions about the USDA Class 2 recall of Hallmark/Westland
meat products as well as:

-- What parents need to know about beef safety

-- Measures in place by USDA and the beef industry to ensure
the safety of beef

-- Beef industry actions and background information

WHEN: Kim will be available for live broadcast interviews from
6:00 - 10:00 a.m. ET/4:00 - 8:00a.m. MT.
Monday, February 17, 2008

WHERE The downlink satellite coordinates for live interviews are:
Galaxy 28
C-Band
Transponder 2
Slot A
Downlink Frequency 3726.5
Horizontal Polarity
Symbol Rate 6.1113
FEC 3/4

CONTACT: To arrange an interview with Kim Essex or if you have specific
questions, please call:

JoDee George
303-263-9042
jgeorge@beef.org

This information provided by The Beef Checkoff

SOURCE The Beef Checkoff