Purfresh Offers New Intelligent, Highly-Scalable Cold Storage Solution to Enhance...

Purfresh Offers New Intelligent, Highly-Scalable Cold Storage Solution to Enhance Food Quality, Yield and Safety

New Cold Storage Application Delivers Plug-and-Play Design,
Web-Based Monitoring, Alerts and Reporting for Food Safety, Freshness
and Audit Capabilities
LIVERMORE, Calif.--(Business Wire)--Purfresh, formerly known as Novazone, Inc., a leading provider of
clean solutions for food and water, today announced the launch of its
Purfresh-Cold Storage product line. This latest evolution of the
company's patented technology assures an unprecedented level of food
quality and safety in cold storage rooms by combining a scalable,
plug-and-play ozone-based solution specifically tailored for cold
storage environments along with Purfresh's recently announced
Intellipur, a powerful information management package that includes
environmental sensing, web-based monitoring, alerting, data reporting
and analysis along with remote control and diagnostics.

"Whether for days or months, most of the world's food is stored,"
said David Cope, president and CEO of Purfresh, Inc. "While in
storage, these fresh foods are vulnerable to losses due to decay and
over-ripening along with an increased risk from food borne pathogens.
These inefficiencies hurt the entire market from grower to consumer.
Our new Purfresh-Cold Storage product line is the industry's first
truly intelligent system that can be easily implemented into existing
facilities to reduce decay, control ripening, enhance food safety and
provide the documentation for process improvement and data
management."

Purfresh's patented line of distributed ozone solutions deliver
controlled concentrations of ozone that kill and prevent the growth of
microorganisms, such as molds, yeasts and bacteria, eliminates
ethylene to control ripening for long storage and shelf life and
provide an overall enhancement of food safety practices. Made by
electrifying the natural oxygen in the air, ozone does its work and
then quickly degrades back to pure oxygen. All of the treatments
Purfresh provides are approved by the EPA, certified organic and may
be used to reduce or eliminate many traditional, harmful chemicals.

Purfresh-Cold Storage is more compact than previous versions and
adds Intellipur's data capabilities along with features that enable
easy scaling for any size storage facility. The system incorporates
its own integrated air preparation, ozone generation and distribution
functions, as well as local, closed-loop control for safety purposes.
In addition, it uses a wireless network to communicate to Intellipur's
monitoring, remote control, data reporting and reporting features to
improve system efficacy and efficiency.

"At Auvil Fruit Company, we pride ourselves on the high quality
and excellent taste of our products, and on our environmentally safe
growing practices," said Walt Hough, plant operations manager at Auvil
Fruit Company in Washington State. "The Purfresh-Cold Storage and
Intellipur platforms allow us to protect our produce and deliver the
high quality product our customers have come to expect from us."

About Purfresh

With more than 300 customers in 22 countries, Purfresh is a leader
in clean solutions for food and water. Its chemical-free, ozone-based
family of products has been approved by the FDA, EPA and USDA to kill
deadly, food-borne pathogens such as E. coli and Salmonella, while
remaining 100 percent organic; its water solutions use the safest and
most natural purification and disinfection agent for both bottled
water and pharmaceutical applications. Purfresh's patented
technologies preserve and protect the world's food and water supply
throughout the pre-harvest and post-harvest packaging, transport and
cold storage processes. Its cutting-edge, thin-film sunshield, made
from harmless calcium carbonate crystals, reduces sunburn damage and
product losses for growers, resulting in better quality product and
increased returns. Industry leaders such as Coca-Cola, PepsiCo,
Sunkist, Procter & Gamble, Colgate-Palmolive, Safeway, Sun Pacific,
Orchard View Farms, Paramount Farms, Wilson Batiz, and Wyeth
Pharmaceuticals rely on Purfresh for product purity. For more
information, visit www.Purfresh.com.

For Purfresh
Alanna Gino, 415-977-1918
alanna@antennagroup.com

Copyright Business Wire 2008