Marquette Group CEO Christopher Cummings Named Yellow Pages Association Board Chairman

BERKELEY HEIGHTS, NJ, Apr 27 (MARKET WIRE) --
The Yellow Pages Association (YPA) today announced that Christopher
Cummings, CEO and equity owner of Marquette Group, has been named
chairman of YPA's board of directors. Cummings succeeds outgoing chairman
David C. Swanson.

Cummings is the first YPA chairman to come from one of the association's
CMR (certified marketing representative) member companies.

"Chris is a distinguished leader in our industry, and YPA is proud to have
him as chairman," said Neg Norton, president of YPA. "As the first
certified marketing representative member to chair our board, Chris will
play a key role in bringing together all YPA members -- clients, agencies,
publishers, and associates -- to chart a new path forward for our
industry."

Cummings has more than 25 years of Yellow Pages industry experience. He
purchased Marquette Group, an advertising agency specializing in national
Yellow Pages programs, in 1996. Mr. Cummings is a founding member of the
Association of Directory Marketing (ADM) and served as chair of ADM's
board of directors for six years. He is currently a member of both ADM
and YPA boards.

"I am pleased to take on the role of chairman of YPA," Cummings said. "I
look forward to working with the board to help drive growth in our
industry and to build on our commitment to help the businesses that
advertise with us grow as well."

Additional director seats include Herb Gordon, Association of Directory
Marketing; Norm Hagarty, DAC Group; Kathy Hipple, Ambassador Media Group;
Frank Jules, AT&T Advertising and Publishing; Scott Klein, Idearc, Inc.;
Edward Lane, RR Donnelley; Scott Pomeroy, Local Insight Media; David
Swanson, R.H. Donnelley; Marc Tellier, Yellow Pages Group; and Neg Norton,
YPA.

About The Yellow Pages Association

The Yellow Pages Association (YPA) (http://www.ypassociation.org and
http://www.insideyp.org) is the largest trade organization of a print and
digital media industry valued at more than $31 billion worldwide ($14
billion in the U.S.). Association members include Yellow Pages publishers,
certified marketing representatives (CMRs), and associate members (a group
of industry stakeholders that include Yellow Pages advertisers, vendors,
and suppliers).

MEDIA CONTACT
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Fleishman-Hillard
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