Mobile Giving Foundation Creates a New Way of Contributing to the World Through Mobile...

Mobile Giving Foundation Creates a New Way of Contributing to the World
Through Mobile Phones

Founding Donation from Qualcomm Kicks Off Capital Campaign

BELLEVUE, Wash., May 20 /PRNewswire-USNewswire/ -- The Mobile Giving
Foundation (MGF) today announced that Qualcomm Incorporated (Nasdaq: QCOM), a
leading developer and innovator of advanced wireless technologies and data
solutions, through its Wireless Reach(TM) initiative, has become the
organization's founding patron to fulfill the MGF's mission to create a single
"mobile giving channel" that allows more than 250 million wireless users in
the U.S. to make charitable contributions instantly through SMS from their
cell phones.

The MGF will facilitate charitable giving across wireless operators by acting
as the messaging gateway, compliance entity, billing settlement and records
clearinghouse between operators and participating charities. By using text
messaging, donors can choose to send a small donation in support of specific
causes. These transactions will be recorded on the donor's wireless bill,
with the MGF providing data feeds that will allow annual notifications showing
total contributions per donor, if desired.

"The generous support of Qualcomm and our contributors gives us the financial
underpinning to enable the mobile channel for charitable giving through mobile
phones," said Jim Manis, founder of the MGF. "We believe the ease of use and
immediate response inherent in wireless communication will have a very
positive effect on fundraising efforts of charitable groups, expand the U.S.
base of giving and enable people to support their favorite causes through a
new channel committed to the highest standards."

"Qualcomm is proud to be a founding patron of this effort," said Shawn A.
Covell, senior director of International Government Affairs for Qualcomm.
"The Company's Wireless Reach initiative seeks to empower communities through
advanced wireless technologies and is committed to innovations that redefine
the way people interact with their world. We support the mission of the MGF
because it creates a new way for mobile users to connect with charitable
organizations that matter most to them."

Manis, a wireless industry veteran who was instrumental along with the U.S.
wireless operators in launching wireless giving campaigns following Hurricane
Katrina and the Indian Ocean tsunami of 2004, has been working to establish
the MGF since 2007. Prior to Qualcomm's participation, Manis and a group of
other wireless executives had achieved 501(c)3 tax exempt status, enlisted
significant wireless industry participation and certified the participation of
many non profit organizations.

The use of the mobile giving channel was tested during the Super Bowl game in
Arizona this February. United Way ran a single, 10-second spot to encourage
donations via text messaging to an anti-childhood obesity campaign and was
phenomenally successful according to Michael Schreiber, CEO of United eWay.

Other campaigns utilizing text message responses to fundraising appeals are
currently underway, including the American Society for Prevention of Cruelty
to Animals (ASPCA), which can be supported by texting "give" to 27722, and
singer Alicia Keys' "Keep a Child Alive" campaign to fight AIDS in Africa,
which can be supported by texting "alive" to 90999.

In addition to Qualcomm's donation, the MGF has received additional founding
sponsorships from 1024 Wireless Services, Acta Wireless, Hook Mobile, Mobile
Accord and VeriSign. The foundation is attempting to raise a $1 million
operating budget for each of the next two years, and is planning to launch a
formal fundraising effort at the MMA Mobile Marketing Forum at the Marriott
Marquis Times Square Hotel in New York City on June 11, 2008.

About the Mobile Giving Foundation
The Mobile Giving Foundation is enabling the mobile channel for charitable
giving by providing the organizational layer, operational guidelines and
technical infrastructure for non profit organizations and donors to use the
incredible power and convenience of mobile technology. For further
information, please refer to the MGF Web site at http://www.mobilegiving.org/.

About Qualcomm
Qualcomm believes access to advanced wireless voice and data services improves
people's lives. The Company's Wireless Reach initiative supports programs and
solutions that bring the benefits of connectivity to developing communities
globally. By working with partners, Wireless Reach projects create new ways
for people to communicate, learn, access health care and reach global markets.
For more information, please visit http://www.qualcomm.com/wirelessreach.

SOURCE Mobile Giving Foundation

Saskia Stegeman, Hill & Knowlton, +1-202-944-1975,
saskia.stegeman@hillandknowlton.com, for Mobile Giving Foundation