CSTV.com and USA TODAY Enter Digital Marketing Partnership
CSTV digital assets CSTV XXL, GameTracker(TM) and original video to be
distributed across USATODAY.com
NEW YORK, Jan. 23 /PRNewswire/ -- CSTV.com, the leading Interactive
collegiate sports media service and division of CBS Sports, today announced a
digital marketing partnership with USA TODAY whereby several of CSTV's assets,
including CSTV XXL and GameTracker will be made available on USATODAY.com. The
partnership will allow for much greater visibility of CSTV content while
giving USATODAY.com's users access to the best live coverage of collegiate
sporting events on the Internet.
"This partnership offers a tremendous opportunity for exposure of
CSTV.com's first-class content, particularly in the area of live video of
collegiate sporting events, to a rabid fan base of sports enthusiasts at
USATODAY.com," said Tom Buffolano, Vice President and General Manager,
Subscription Services, CSTV Networks.
"USATODAY.com is continually looking for new and interesting content
offerings for our readers. CSTV.com's exceptional coverage of college sports,
especially the live video and audio programming, is a great addition to our
Interactive service," said Jeff Webber, publisher of USATODAY.com and senior
vice president of advertising for USA TODAY.
Through this partnership, USATODAY.com users will have access to a
customized CSTV XXL player offering the most comprehensive live and on demand
video coverage of college sports on the Internet. Along with highlights, press
conferences and coaches' shows, CSTV XXL broadcasts thousands of live and on
demand games from more than 100 top schools and conferences in 30 different
men's and women's collegiate sports.
CSTV's GameTracker product, which allows fans to follow live play-by-play
of collegiate sporting events through a real-time statistical interface, will
be offered on multiple pages, including the Sports front, college fronts and
scores page, in the USATODAY.com sports section. A daily schedule of content
can be found at http://liveeventcentral.usatoday.com.
In addition to CSTV XXL and GameTracker, CSTV plans to syndicate short-
form video clips to USATODAY.com under a new co-branded sports tab. Clips
including event highlights, press conferences and original video will be
available to USATODAY.com users by the Spring of 2008.
About CSTV Networks
CSTV Networks, Inc., part of CBS Sports, is the leading digital and cable
programming company dedicated to college sports. Connecting more fans to more
college sports than any other company, its many platforms for programming
distribution include CSTV, a national cable and satellite programming service,
televising regular-season and championship events for 35 men's and women's
college sports; CSTV.com and its network of nearly 215 official athletic
sites; CSTV XXL and All Access, broadband services providing live audio and
video of more than 10,000 events annually; as well as satellite television and
radio, in-flight entertainment, wireless networks and more. For more
information about CSTV and for the latest collegiate sports news, scores and
information, please visit cstv.com.
More information about CBS and its businesses is available at
www.cbscorporation.com.
About USA TODAY
USA TODAY is the nation's top-selling newspaper. It is published via
satellite at 34 locations in the USA and at four sites abroad. With a total
average daily circulation of 2.3 million, USA TODAY is available worldwide.
USA TODAY is published by Gannett Co., Inc. (NYSE: GCI). The USA TODAY brand
also includes: USATODAY.com, an award-winning news and information Web site
that is updated 24 hours per day; USA TODAY Sports Weekly, a magazine for
enthusiasts of college and professional football and baseball; USA TODAY
Mobile, offering up-to-the minute news and information on a variety of mobile
platforms and devices; and USA TODAY LIVE, the television arm of the USA TODAY
brand that brings the spirit and quality of the newspaper to television.
SOURCE CSTV Networks, Inc.
Alex Riethmiller of CSTV.com, +1-954-489-4235, ariethmiller@cbs.com; or Heidi
Zimmerman of USA TODAY, +1-703-854-5304, hzimmerman@usatoday.com
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