Oakley Offers New Online Shopping Opportunity

Discontinued Products Available at OakleyVault.com

FOOTHILL RANCH, Calif., July 6 /PRNewswire/ -- Oakley, Inc. today announced
the launch of OakleyVault.com, a new Web site created for brand enthusiasts
and aficionados searching for vintage Oakley styles and discontinued products
ranging from sports performance innovations to lifestyle designs.
Cost-conscious consumers will have the opportunity to take advantage of price
reductions on a wide array of products through the new Oakley Vault(R) Web
site.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080828/LATH022LOGO)

"We receive countless requests for discontinued designs, and OakleyVault.com
will give customers a chance to get their hands on some of these sought-after
items," said Colin Baden, president of Oakley. "Our main Web site and
numerous retail locations will continue to serve core fans and followers who
want the newest designs. The Oakley Vault Web site will complement these
venues by offering discontinued items. Discount pricing will provide
attractive entry points for customers who are new to the brand, and have yet
to discover the true value of the world's best technologies," Baden concluded.

The Oakley Vault Web site will have a phased launch that begins with select
apparel, footwear and accessories from the company's past product roster. The
addition of eyewear products is currently scheduled for early Fall. The
company also plans to add the Oakley Custom Program (OCP) to the new Web site,
giving customers the ability to design sunglasses by creating their own
combinations of frame components and colors. This program is currently active
at Oakley.com, and the extension to OakleyVault.com will focus on discontinued
styles coveted by those who embrace the art and innovation of the company's
heritage.

Promotions for the new Web site include a series of contests called "BREACH
THE VAULT." The first promotion kicking off the launch of the Web site
rewards the first 100 orders placed on OakleyVault.com will receive a free
pair of Oakley Hijinx(R) sunglasses. More details can be found at
OakleyVault.com/breach-the-vault/first-100-orders. Customers can follow
Oakley on Twitter (Twitter.com/Oakley) or sign up for Oakley Vault emails to
keep tabs on the timing of additional promotions.

About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of
the leading sports brands in the world. The holder of over 600 patents,
Oakley is continually seeking problems, solving them with inventions and
wrapping those inventions in art. This philosophy has made Oakley one of the
most iconic and inimitable brands on the market, with innovations that are
depended upon by world-class athletes around the globe in order to compete at
the highest level possible. Oakley is famed for its insuperable lens
technologies such as High Definition Optics(R) (HDO(R)) which is incorporated
into all Oakley sun and prescription eyewear, and goggles. Oakley has
extended its leadership position as the world's leading sports eyewear brand
into their apparel, footwear and accessories collections. Laser focused on
the consumer, Oakley has both Men's and Women's product lines which target the
Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of
Luxottica Group (NYSE: LUX; MTA: LUX). Additional information is available at
Oakley.com.

SOURCE Oakley, Inc.

Scott Cobett of Oakley, Inc., +1-949-672-6535, scobett@oakley.com