Concordia Homes to Launch First Residential Development in Nevada to Feature GE Solar...

Concordia Homes to Launch First Residential Development in Nevada to Feature GE Solar Products as a Standard in Every Home

Project to Offer Reductions in Energy Consumption and Costs
HENDERSON, Nev.--(Business Wire)--
Concordia Homes, one of the southwest's leading homebuilders,
today announced the launch of Sommerset Community, the first
solar-powered residential development in Nevada to feature GE
ecomagination-certified solar products, as a standard on every home.

Located in Henderson, near Las Vegas, Sommerset Community will
debut in March and feature innovative, high-performance solar-powered
homes that meet standards inspired by GE's ecomagination Homebuilder
Program.

The ecomagination Homebuilder Program is a blueprint for
environmentally friendly homes that helps residential developers and
builders deliver homes that are more efficient in their energy and
indoor water consumption than conventional homes. The program is a
collaboration between GE and Masco Contractor Services Group, which is
a world leader in the manufacture of home improvement and building
products.

Every home at Sommerset will include a roof-integrated GE Energy
Brilliance(TM) solar electric system. These systems are designed to
supply years of maintenance-free operation and seamlessly blend into
the profile of the concrete roof tile. Each system will generate
approximately 4,400 kilowatt-hours per year.

In addition to the solar panels, each home at Sommerset will
feature a GE SmartCommand(TM) EnviroDashboard(TM) -- an interactive
display that provides homeowners with current and historic feedback on
electricity and indoor water consumption. Energy-efficient GE and GE
Profile(TM) ENERGY STAR-qualified appliances and GE's advanced
lighting package are also incorporated as standard features in the
package.

"It is a pleasure to be part of such a dynamic, energy-conscious
approach to home building. Along with providing Henderson an
environmentally friendly community, we're excited to provide buyers
with affordable homes that will save them money through lower energy
bills," said Gidget Graham, president of Concordia.

"With the use of the GE Energy Brilliance solar electric system
and the Masco Environments for Living Certified Green construction,
using the California Home Energy Rating System index, a 2,700-square
foot home may see its average electric bill be reduced by 60 percent,"
noted Graham. "Thanks to these innovative systems and Nevada Power's
net metering, consumers may experience a month where they generate
more power than they consume and obtain a credit."

"GE is delighted to work with forward thinking home developers
like Concordia to bring the benefits of solar energy to homeowners who
are concerned about energy costs and a cleaner environment," said
Victor Abate, vice president of renewables for GE Energy. "We are
convinced that solar energy will play an important role in the future
of the global energy market and it is an integral part of our
company's renewable energy portfolio."

Solar power is among the renewable energy technologies that play a
key role in ecomagination, GE's corporate-wide initiative to address
challenges such as the need for cleaner, more efficient sources of
energy, reduced emissions and abundant sources of clean water. Under
ecomagination, which was launched in May of 2005, GE will invest $1.5
billion annually in research in cleaner technologies by 2010, up from
$700 million in 2004.

About Concordia Homes

Concordia Homes was established in 1977 and developed its first
Nevada community in 1994. To date, the builder has created nearly 30
neighborhoods, each designed to enhance comfort and utilize the best
of contemporary construction approaches. The Sommerset community,
nestled in the foothills at Lake Meade and Racetrack Avenue, opens in
March. Contact Rhonda Oseicki at (702) 501-5568, or visit Concordia's
website at Concordiahomes.com.

About GE Energy

GE Energy (www.ge.com/energy) is one of the world's leading
suppliers of power generation and energy delivery technologies, with
2007 revenue of $22 billion. Based in Atlanta, Georgia, GE Energy
works in all areas of the energy industry including coal, oil, natural
gas and nuclear energy; renewable resources such as water, wind, solar
and biogas; and other alternative fuels. Numerous GE Energy products
are certified under ecomagination, GE's corporate-wide initiative to
aggressively bring to market new technologies that will help customers
meet pressing environmental challenges.

GE Energy
Cynthia Mahoney White, +1-518-385-5892
cynthiam.white@ge.com
or
Masto Public Relations
Ken Darling or Howard Masto, +1-518-786-6488
kenneth.darling@ge.com
howard.masto@ge.com
or
True Marketing
Sarah Drozdror, +1-702-492-3575
sarah@mytruemarketing.com

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