Arizona Marketing/Advertising Firm Zion & Zion Becomes First in Industry to Totally Offset Carbon Footprint

PHOENIX, AZ, Aug 04 (MARKET WIRE) --
Global climate change, one of the key environmental issues of our time,
has taken center stage at leading Phoenix- and Atlanta-based marketing
strategy and advertising firm Zion & Zion. Realizing that leadership is
only demonstrated through example, the top mid-sized firm has taken the
step to totally offset the carbon footprint of its operations over the
next 12 months. Through the identification of the components of the
firm's carbon footprint and investment in carbon offsets, Zion & Zion
will counteract its footprint 100%.

While other marketing and advertising industry firms have engaged in
significant activities to reduce their carbon footprints through various
employee programs and such, Zion & Zion is the first to take full
responsibility for the carbon footprint that it creates or causes to be
created through its operations. Zion & Zion's carbon offset program
includes not only the firm's direct use of electricity and production of
waste, but also the commuting of its employees as well as all employee
travel and the significant power usage by the company's datacenter.

Zion & Zion's carbon footprint calculations were performed by carbon
offset industry experts using methods and standards set forth by The
Greenhouse Gas Protocol Initiative (GHG Protocol). Zion & Zion's carbon
offset investments include investing in projects that meet the standards
and protocol consistent with an established registry, including, for
example, the 1605(b) program of the 1992 Energy Policy Act, administered
by the Energy Information Administration of the U.S. Department of Energy.

Zion & Zion CEO, Aric Zion, commented, "It's a commitment that every
corporation and individual should make, and it's a real way to literally
do your part, because when it comes to carbon footprint it's not an
overwhelming task to determine exactly what your carbon footprint is and
to do something about it."

Company COO, DuGue Zion, added, "While we already have a bevy of clients
whose products are truly 'green' or, at a minimum, much 'greener' than
their competitors', we've asked ourselves what we can do as a firm, and
the total offset of our carbon footprint emerged as part of our go forward
strategy with respect to operations and our culture in general."

CEO, Aric Zion, added, "While some climate change is natural and
inevitable, the ability to meaningfully engage in reducing and/or
counteracting climate change driven by industrialization is a key factor
in the ongoing success of businesses today, as well as the ongoing health
and habitability of our planet."

For more information on Zion & Zion, please visit the company's website at
www.zionandzion.com.

About Zion & Zion:

With operations based out of Phoenix and Atlanta, Zion & Zion is a full
service marketing strategy, advertising, public relations, and interactive
marketing firm. Zion & Zion has clients across a broad range of industries
and verticals including: Health & Wellness, Consumer Products,
Non-Profits, Commercial/Residential Real Esate & Property Management,
Education, Hospitality/Tourism, Home Improvement, High Tech, Financial
Services and Retail.

Zion & Zion differentiates itself through superior creative and long
executive experience in marketing strategy as well as a truly integrated
approach to marketing and advertising built upon the firm's capabilities
to provide almost all services in-house.

Media Contact:

Bobi Lyon
480-751-1007 (x107)
Zion & Zion
Email Contact
www.zionandzion.com

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