Supermodel and Actress Molly Sims Helps PSI Launch Youth Center in Haiti

H&M provides the donation for the center that will help thousands of street
children

PORT-AU-PRINCE, Haiti, Oct. 21 /PRNewswire-USNewswire/ --
Internationally-renowned top model and actress Molly Sims today launched a new
youth center for street children in Haiti's capital, Port-au-Prince. PSI
(Population Services International) built the center with money donated from
H&M's 2008 Fashion Against AIDS campaign. More than 1500 young children will
benefit from the services provided at the center in its first year alone, with
thousands more expected to benefit in the future. While the large majority of
these children are those currently living on the street, many are children
locally known as "restaveks" - young boys and girls sold into domestic slavery
by desperately poor families in need of cash.

"It is heartbreaking to see so many young girls and boys suffering in a
country just a few hours away from my own," said Sims, an Ambassador for PSI's
child survival program Five & Alive. "I realize how incredibly fortunate I
have been in my own life and I feel humbled to be able to work to share that
good fortune with others."

Through its strong partnership with community based organizations and local
NGOs, PSI/Haiti will provide clinical health services and education at the
center, including reproductive health services and HIV testing and follow-up
support. Haiti's HIV prevalence rate is at epidemic proportions, with more
than 200,000 people suffering from the disease - it is the highest HIV rate in
the entire Caribbean region. Street children and "restaveks" are among those
most at risk for the disease as both groups are often regularly mistreated,
abused and exposed to violent and life-threatening situations like sexual
abuse.

PSI/Haiti has been working in the country for 20 years, helping to improve the
health and well-being of people through programs in HIV prevention and
treatment, reproductive health services, malaria prevention and child survival
programs, such as safe water solutions and nutrition. The opening of the new
youth center will allow PSI/Haiti to reach even more people in need of such
services.

"I did not have any hope in my life, but since the arrival of this new project
for Haitian Youth I am confidant to have a better future," said Farmara, one
of the young Haitians who will benefit from the center. Added a friend
Jordani, "Since the creation of this center, I see a peaceful future because
of the small business training I'm willing to learn."

H&M has long been committed to raising awareness about HIV prevention and
treatment. It has twice partnered with Designers Against AIDS on the Fashion
Against AIDS campaign, which brings together well-known designers, musicians
and artists to create fashion collections with 25% of the sales price going to
the cause. The funds raised from the 2008 campaign will continue helping
children at the center through the efforts of PSI/Haiti and its partners.

About PSI
PSI is a leading global health organization with programs targeting malaria,
child survival, HIV and reproductive health. Working in partnership within the
public and private sectors, and harnessing the power of the markets, PSI
provides life-saving products, clinical services and behavior change
communications that empower the world's most vulnerable populations to lead
healthier lives. Learn more at www.psi.org.

SOURCE PSI

Anna Dirksen of PSI, +1-202-469-6673, adirksen@psi.org; or Molly Sims PR
contact: Lauren Kucerak, +1-212-253-4646, LKucerak@bncpr.com