UCTV Launches Channels on YouTube and iTunesU

LA JOLLA, CA, Mar 26 (MARKET WIRE) --
University of California Television (UCTV) has partnered with YouTube and
Apple's iTunesU to launch channels that will extend the reach and
accessibility of its growing archive of free educational and cultural videos.
Thousands of videos are available at UCTV's YouTube channel
(www.youtube.com/uctv) and in iTunesU's Beyond Campus podcast directory.

This significant web expansion allows UCTV, the satellite channel operated
by the
University of California, to better achieve its mission of sharing the knowledge
generated on the ten UC campuses with a global audience. According to a July
2007
report from the Pew Internet & American Life Project, over half (57%) of
online adults have watched or downloaded video on the Internet. This mainstream
reach demonstrates how important widespread online video distribution is to a
non-commercial channel like UCTV.

UCTV's YouTube channel is easily located at http://www.youtube.com/uctv
andoffers a valuable educational alternative to today's more
entertainment-oriented online video. The channel houses an extensive archive
over
1,800 programs, with more added daily. Almost 1,000 users have subscribed to
the channel to date and thousands more have commented on and rated programs,
shared videos with friends, and embedded videos into their own blogs or
websites.

Mobile listening and viewing of UCTV programs is also possible through
UCTV's
home page within iTunesU's Beyond Campus, which offers a directory of
educational
podcasts for the general public. Here visitors can discover UCTV's monthly
podcast
features and subscribe to audio and video podcast feeds by subject area or
series. This April, UCTV highlights its poetry podcasts in conjunction with
National Poetry Month, pays tribute to Earth Day, and honors National Autism
Awareness Month with content about the latest in autism research and
treatment.

UCTV broadcasts educational and enrichment programming from the campuses,
national
laboratories, and affiliated institutions of the University of California.
UCTV delivers science, health and medicine, public affairs, humanities, and the
arts to a general audience, as well as specialized programming for health care
professionals and teachers. UCTV is available nationwide via:

* Direct Broadcast Satellite: Dish Network Channel 9412

* Worldwide on the Internet at www.uctv.tv. Also available on iTunesU and
YouTube (http://www.youtube.com/uctv)

* Cable TV: In California and across the country (www.uctv.tv/cable)

Contacts:
Alison Gang
(858) 822-5060
Email Contact

Copyright 2008, Market Wire, All rights reserved.

-0-